Omni-Channel Content Copywriter – AI-Driven Digital

Self Money Care; Fort Worth (TX); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Travel perks

Health benefits

Wellness programs

401(k) program

Discounts on hotels, cars, cruises

Job summary

American Airlines is seeking a Digital Content professional to craft and manage customer-facing content across web, email, and self-service experiences. You’ll ensure brand consistency, accessibility and SEO while collaborating with cross-functional teams and stakeholders.

The role emphasizes strong writing, editing, and project management skills, with a focus on leveraging AI-enabled technologies to optimize content and experiences. On-call rotation may be required.

Qualifications

• Minimum: Bachelor's degree in Journalism, Communications or English, or equivalent experience.
• Minimum: 2 years creating and managing customer-facing digital copy.

Responsibilities

• Craft, write, edit and maintain customer-facing digital content across web, email, support and self-service experiences.
• Serve as content point of contact for assigned projects and coordinate content initiatives.
• Collaborate with writers, SMEs, marketing and stakeholders to ensure brand alignment and timely delivery.
• Champion brand voice and tone; review content for accuracy, clarity and SEO compliance.
• Stay current on digital content trends and AI-enabled technologies.
• Publish and maintain content within CMS and templates with accessibility and SEO best practices.
• Leverage AI-enabled tools to support content creation and optimization.
• Partner with IT and business stakeholders to deliver digital content experiences.
• Participate in on-call rotation for publishing alerts related to weather or operational issues.

Skills

Strong writing

Editing & proofreading

UX copywriting

SEO best practices

Project management

Cross-functional collaboration

Adaptability

Effective communication

Portfolio available

Content strategy

Education

Bachelor's degree or equivalent

Tools

CMS platforms

AI tools

HTML

CSS

JSON

Job description

American Airlines is seeking a Digital Content professional to craft and manage customer-facing content across web, email, and self-service experiences. You’ll ensure brand consistency, accessibility and SEO while collaborating with cross-functional teams and stakeholders.

The role emphasizes strong writing, editing, and project management skills, with a focus on leveraging AI-enabled technologies to optimize content and experiences. On-call rotation may be required.