Omni-Channel Content Lead

ONEOK, Inc.; Dallas (TX); Hybrid; USD 70,000 - 106,000; Full time

Job summary

ONEOK, Inc. is seeking an Integrated Content Lead to drive our omni-channel content program. You will shape strategy, lead content calendars, and collaborate with internal and external teams to deliver high-impact material across digital, social, video and internal channels.

The role emphasizes storytelling, performance insights, and a collaborative, entrepreneurial approach. This hybrid position supports travel to the Tulsa HQ and Dallas/Houston locations.

Qualifications

• 8–10 years in editorial planning, content strategy, or a related field.
• Journalism or editorial background preferred.
• Exceptional writing and storytelling skills.
• Knowledge of editorial tools and workflows.
• Experience leading teams and managing projects.

Responsibilities

• Develop and execute an integrated content strategy aligned with business objectives.
• Oversee creation, curation and distribution of content across channels.
• Lead editorial calendar and tone/style guidelines.
• Collaborate with cross-functional teams and external partners.
• Mentor team members and drive a culture of creativity and ROI.

Skills

Editorial strategy

Storytelling

Writing

Leadership

Video production

Editorial planning

Analytics and optimization

Education

Bachelor's degree in communications or journalism

Tools

Opal

Job description

ONEOK, Inc. is seeking an Integrated Content Lead to drive our omni-channel content program. You will shape strategy, lead content calendars, and collaborate with internal and external teams to deliver high-impact material across digital, social, video and internal channels.

The role emphasizes storytelling, performance insights, and a collaborative, entrepreneurial approach. This hybrid position supports travel to the Tulsa HQ and Dallas/Houston locations.