Communications Consultant IV - Digital Communications

ONEOK, Inc.; Dallas (TX); Hybrid; USD 120,000 - 160,000; Full time

Job summary

ONEOK, Inc. seeks a senior Communications Consultant IV to lead multichannel digital programs and translate complex business goals into compelling content for internal and external audiences.

You will partner with IT, Legal, HR, Investor Relations and brand teams to drive editorial planning and measure impact with analytics. Role requires a Bachelor's in communications and 10+ years of experience in content and storytelling; based in Dallas with travel to Tulsa/Houston as needed; strong

Qualifications

• Leads complex, multichannel communications programs across owned channels (internet, intranet, social media, video, newsroom, executive and employee platforms).
• Translates business strategies into clear, engaging digital content for internal and external audiences.

Responsibilities

• Lead strategy and execution of integrated communications across owned channels; evaluate new channels and AI-enabled tools.
• Define program KPIs and analyze analytics to improve content and audience engagement.
• Ensure adherence to brand, editorial guidelines, and regulatory considerations across communications.

Skills

Multichannel comms

Audience engagement

Editorial planning

Content strategy

Education

Bachelor's degree in communications

Tools

Adobe Creative Suite

SharePoint

Opal CMS

Job description

Communications Consultant IV - Digital Communications

#WeAreONEOK - Fortune 500 company. 100+ years in business. Leading midstream service provider. Safety first. Sustainable operations. Environmentally responsible. Employee focused.

JOB SUMMARY

Job Profile Summary

Leads complex, multichannel communications programs that engage internal and external audiences in support of business objectives and corporate reputation. Highly collaborative senior practitioner and trusted advisor to leaders and internal clients on integrated content strategy and audience engagement; leads cross-functional project teams through influence to deliver measurable outcomes.

Essential Functions and Responsibilities

Lead the strategy and execution of integrated communications across owned channels - including internet, intranet, social media, streaming video, newsroom, broadcast and executive and employee platforms; evaluate and recommend new channels, platforms and capabilities (including AI-enabled tools) to improve audience engagement and advance business and reputation priorities

Translate complex business strategies and priorities into clear, engaging digital content for internal and external audiences. Serve as a trusted advisor to leaders and internal clients on integrated content strategy and editorial planning, messaging, channel selection and audience engagement; influence cross-functional teams - including IT, Legal, HR, Investor Relations, brand and business units - to deliver results through collaboration rather than formal authority

Lead measurement and reporting for integrated content work; define program KPIs, analyze internet and intranet analytics, audience research, social listening and performance data, and translate insights into recommendations that improve content, channel performance and audience experience

Apply digital communications standards and policies - including the Social Computing Policy, brand guidelines and editorial guidelines, accessibility, content lifecycle and security, legal and regulatory considerations - across internal and external communications; recommend updates as needs evolve, and collaborate with Legal, IT, Security and Compliance on emerging risk and best practices

Lead matrixed project teams, coach team members on craft, strategy and channel approach, model high-quality standards and lead through collaboration across all teams.

Education

• Bachelor's Degree in communications, journalism, other related field, or equivalent experience and the following job-related functions:

Work Experience

Minimum ten years of experience leading content and storytelling programs across owned channels (internet, intranet, social media, video, broadcast, executive, newsroom and employee platforms); experience identifying, researching and analyzing communications, audience and industry trends

Experience evaluating and recommending digital communications technologies, platforms and tools - including AI-enabled capabilities, content management systems, analytics platforms and collaboration and production software

Experience using analytics, audience research and performance data to define program KPIs, drive content and channel decisions and translate insights into recommendations that improve performance

Experience leading complex, multichannel initiatives - such as executive communications, major corporate announcements, organizational change and crisis and issues response - from planning through execution, including the creation, editing, research and production of digital, audiovisual and video content for internal and external audiences

Experience advising leaders and internal clients on communications approach, messaging and audience engagement; experience mentoring communications professionals and leading matrixed project teams; experience collaborating and influencing across functions - including IT, Legal, HR, Investor Relations, brand and business units

Experience managing project budgets, agency and vendor relationships, and production schedules; experience in use and function of production equipment including but not limited to audio/video recording equipment, lighting and digital cameras

Knowledge, Skills and Abilities

Knowledge of: enterprise digital communications strategy, governance and best practices across owned channels - internet, intranet, streaming video, web collaboration, video and broadcast production, social media platforms, executive and employee channels - including emerging technologies and AI-enabled communications capabilities

Knowledge of: communications, graphics, analytics and production software and related applications, including but not limited to Adobe Creative Suite (Photoshop, InDesign, Acrobat, Premiere Pro and Audition), SharePoint, Microsoft Office, Content Management Systems like Opal, web and social analytics platforms, social listening tools and major social media platforms

Ability to: communicate and/or exchange written and verbal information and instructions; conduct executive-level presentations and counsel; lead with influence for both senior leaders and cross-functional partners through clear thinking and persuasive communication

Ability to: think strategically, set vision and direction, lead through ambiguity and apply quantitative reasoning to analytics, measurement and budget management

Ability to: write effectively for a variety of audiences and apply an editor's mindset to peer content, ensuring style guidelines, legal requirements and business goals are considered in every content piece

Ability to: manage editorial calendars that includes multiple communication channels, numerous writers and contributors and quick deadlines

Licenses and Certifications

• None required

Strength Factor Rating - Physical Demands/Requirements

• Sedentary Work - Exerting up to 10 pounds of force occasionally (Occasionally: activity or condition exists up to 1/3 of the time) and/or a negligible amount of force frequently (Frequently: activity or condition exists from 1/3 to 2/3 of the time) to lift, carry, push, pull, or otherwise move objects, including the human body. Sedentary work involves sitting most of the time, but may involve walking or standing for brief periods of time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

Strength Factor Description - Physical Demands/Requirements

Standing: Remaining on one's feet in an upright position at a work station without moving about (Occasionally)

Walking: Moving about on foot (Frequently)

Sitting: Remaining in a seated position (Constantly)

Lifting: Raising or lowering an object from one level to another (includes upward pulling) (Occasionally)

Carrying: Transporting an object, usually holding it in the hands or arms, or on the shoulder (Occasionally)

Pushing: Exerting force upon an object so that the object moves away from the force (Occasionally)

Pulling: Exerting force upon an object so that the object moves toward the force (includes jerking) (Occasionally)

Climbing: Ladders, Stairs (Occasionally)

Balancing: Maintaining body equilibrium to prevent falling (Occasionally)

Stooping: Bending the body downward and forward by bending the spine at the waist (Occasionally)

Kneeling: Bending the legs at the knees to come to rest on the knee or knees (Occasionally)

Crouching: Bending the body downward and forward by bending the legs and spine (Occasionally)

Crawling: Moving about on the hands and arms in any direction (Occasionally)

Reaching: Extending hands and arms in any direction (Constantly)

Handling: Seizing, holding, grasping, turning or otherwise working with the hand or hands (Manual Dexterity) (Constantly)

Fingering: Picking, pinching or otherwise working with the fingers primarily (Finger Dexterity) (Constantly)

Feeling: Perceiving such attributes of objects/materials as size, shape, temperature, texture, movement or pulsation by receptors in the skin, particularly those of the finger tips (Constantly)

Talking: Expressing or exchanging ideas/information by means of the spoken word (Frequently)

Hearing: Perceiving the nature of sound by the ear (Frequently)

Tasting/Smelling: (Occasionally)

Near Vision: Clarity of vision at 20 inches or less (Constantly)

Far Vision: Clarity of vision at 20 feet for more (Frequently)

Depth Perception: Three-dimensional vision; ability to judge distances and spatial relationships so as to see objects where and as they actually are (Frequently)

Vision: Color - The ability to identify and distinguish colors (Constantly)

Working Conditions/Environment

• Employee is subject to inside environmental conditions

Working Conditions

Well lighted, climate controlled areas (Constantly)

Frequent repetitive motion (Constantly)

CRT (Computer Monitor(s)) (Constantly)

Travel

• Role can work from Tulsa, Houston or Dallas, with semi-frequent travel to Tulsa required

Driving

• Based on assigned tasks, employee may be assigned a company vehicle requiring the applicable driver's license

ONEOK is an equal opportunity employer committed to diversity and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, sex, pregnancy, sexual orientation, age, religion, creed, national origin, gender identity, disability, military/veteran status, genetic information or any other categories protected by applicable law.