Integrated Content Lead

ONEOK, Inc.; Dallas (TX); Hybrid; USD 70,000 - 106,000; Full time

Job summary

ONEOK, Inc. is seeking an Integrated Content Lead to drive our omni-channel content program. You will shape strategy, lead content calendars, and collaborate with internal and external teams to deliver high-impact material across digital, social, video and internal channels.

The role emphasizes storytelling, performance insights, and a collaborative, entrepreneurial approach. This hybrid position supports travel to the Tulsa HQ and Dallas/Houston locations.

Qualifications

• 8–10 years in editorial planning, content strategy, or a related field.
• Journalism or editorial background preferred.
• Exceptional writing and storytelling skills.
• Knowledge of editorial tools and workflows.
• Experience leading teams and managing projects.

Responsibilities

• Develop and execute an integrated content strategy aligned with business objectives.
• Oversee creation, curation and distribution of content across channels.
• Lead editorial calendar and tone/style guidelines.
• Collaborate with cross-functional teams and external partners.
• Mentor team members and drive a culture of creativity and ROI.

Skills

Editorial strategy

Storytelling

Writing

Leadership

Video production

Editorial planning

Analytics and optimization

Education

Bachelor's degree in communications or journalism

Tools

Opal

Job description

#WeAreONEOK – Fortune 500 company. 100+ years in business. Leading midstream service provider. Safety first. Sustainable operations. Environmentally responsible. Employee focused.

JOB SUMMARY

ONEOK is seeking a creative, dynamic and driven Integrated Content Lead to bring our integrated, omni-channel content program to life.

The Integrated Content Lead is responsible for driving the overall strategy and editorial content calendar for ONEOK, working with internal and external colleagues to effectively deliver high-quality, high-impact content across a variety of channels.

This role is central to shaping ONEOK’s storytelling capabilities, working with teams across the business to drive engagement that reflects our brand values and meets the interests and needs of our stakeholders.

The ideal candidate is a strategic thinker with a roll-up-your-sleeves attitude, a collaborative and entrepreneurial spirit, comfortable with ambiguity, and a passion for creating impactful, omni-channel written and visual content - always testing, learning, and adapting based on performance and insights.

This is a hybrid position based in Tulsa, Houston, or Dallas, with frequent travel to the ONEOK Tulsa HQ.

Job Profile Summary

Oversees, develops, and implements internal and external communication projects, develops and produces complex company publications and administers corporate communications plans.

Essential Functions and Responsibilities

Integrated Content Strategy & Execution:

Implement and foster an integrated content strategy aligned with ONEOK’s business objectives and brand vision – executing with confidence and accuracy.

Play a leading role in the organization, creation, curation and distribution of high-quality content across all channels (digital, social, video, internal communications, etc.).

Ensure content aligns with audience needs, key messaging, and brand guidelines.

Lead the editorial direction and calendar, fostering an audience-first approach.

Collaborate with cross-functional teams to uncover compelling stories and amplify them through relevant channels.

Establish best practices for tone, style, and voice for all content.

Creative and Content Development:

Partner with internal teams and external vendors to create engaging video, multimedia, and written content.

Leverage hands-on experience in video production, multimedia storytelling, and editing to elevate creative output.

Testing, Analytics, & Optimization:

Drive the onboarding and adoption of editorial planning technologies to foster collaboration and drive efficiencies.

Foster a test-and-learn culture, experimenting with new formats, platforms, and approaches.

Use analytics to measure content performance and drive continuous improvement.

Work closely with executives and stakeholders to align priorities, present content strategies, and gain buy-in.

Build strong partnerships across teams, serving as both a day-to-day executor and a strategic advisor.

Leadership & Communication:

Demonstrate strong executive presence and communication skills in presenting ideas and content plans.

Mentor and guide team members, fostering a culture of creativity, excellence, and living the ONEOK Core Values.

Education

• Bachelor's Degree in communications, journalism, other related field or an equivalent combination of formal education

Qualifications

8-10 years in editorial planning, content strategy, or a related field

Journalism or editorial background preferred

Exceptional writing and storytelling skills with an ability to make the complicated simple

Knowledge/comfort with technology solutions that support editorial planning. Experience with Opal is a plus

Previous experience managing individuals or teams

Hands-on experience with visual content creation preferred (video, audio)

A portfolio of work that demonstrates an editorial mindset

Motivational team-focused leader who values real collaboration and rewards it, and results and ROI oriented

Fearlessly creative and relentlessly attentive to detail

A collaborative, empathetic leader with excellent communication and interpersonal skills

Proven ability to excel in a fast-paced communications environment

Deep content marketing expertise with experience with multiple tools and technologies

Strong editorial mindset with a focus on audience needs and channel-specific best practices.

Hands-on experience with video production, multimedia storytelling, and editing.

Proven ability to lead and execute an omni-channel content strategy.

Strong presentation and interpersonal skills, with the ability to influence and align stakeholders.

Knowledge, Skills and Abilities

Ability to: communicate and/or exchange written and verbal information and instructions; conduct oral presentations

Ability to: effectively manage priorities and in a fast-paced environment

Ability to: collaborate and work well with other team members, employees and third-party consultants

Ability to: create content with strong skills in writing, editing, storytelling, speaking and presentations; knowledge of AP Stylebook.

Ability to: supervise employees

Working Conditions/Environment

• Employee is subject to inside environmental conditions

Working Conditions

Well lighted, climate controlled areas (Constantly)

Frequent repetitive motion (Constantly)

CRT (Computer Monitor(s)) (Constantly)

Travel

• Frequent travel to Tulsa, if based in Houston or Dallas

Driving

• Based on assigned tasks, employee may be assigned a company vehicle requiring the applicable driver's license

ONEOK is an equal opportunity employer committed to diversity and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, sex, pregnancy, sexual orientation, age, religion, creed, national origin, gender identity, disability, military/veteran status, genetic information or any other categories protected by applicable law.

The job description is not intended to be a complete list of all responsibilities, duties or skills required for the job and is subject to review and change at any time, with or without notice, in accordance with the needs of ONEOK.

ONEOK is committed to making our workplace accessible to individuals with disabilities and will provide reasonable accommodations, upon request, for individuals to participate in the application and hiring process. To request an accommodation email [e-mail] or call 1-855-663-6547

Expected Salary Range

$70,000.00 - $106,000.00

At ONEOK (NYSE: OKE), we deliver energy products and services vital to an advancing world. We are a leading midstream operator that provides gathering, processing, fractionation, transportation, storage and marine export services. Through our approximately 60,000-mile pipeline network, we transport the natural gas, natural gas liquids (NGLs), refined products and crude oil that help meet domestic and international energy demand, contribute to energy security and provide safe, reliable and responsible energy solutions needed today and into the future. As one of the largest integrated energy infrastructure companies in North America, ONEOK is delivering energy that makes a difference in the lives of people in the U.S. and around the world.