Offline & Non‑Traditional Marketing Specialist Manager Fully Remote

Brightmeds; St. Louis (MO); Remote; USD 60,000 - 90,000; Full time

Job summary

Brightmeds is seeking an Offline & Non-Traditional Marketing Specialist to design, execute, and manage campaigns across offline channels. This role blends creative strategy with execution to promote our products and brand initiatives.

You will ensure campaigns align with brand goals and deliver measurable ROI while collaborating with a lean team and reporting directly to senior leadership.

Qualifications

• Previous success. We do not care about your education or years of experience. We want to hear what you've accomplished and why you think you can do it for us.

Responsibilities

• Plan and manage offline campaigns (print, direct mail, billboards, TV/radio, events, promotions).
• Develop and implement non-traditional marketing initiatives.
• Align offline and non-traditional efforts with brand strategy and digital goals.
• Oversee artwork, design, proofing, and brand compliance.
• Manage print and production workflows, costs, and timely delivery.
• Create and maintain reporting to track progress and ROI.

Job description

Brightmeds is a direct-to-consumer telehealth company that is looking to continue our growth with offline media. Direct mailing, radio, TV or whatever you're an expert in; if it's NOT social media/google etc. we want to hear from you. Tell us what you're an expert in, examples of what you've accomplished and timing to make it happen. Bonus points for telehealth or similar experience. MUST have successful experience in the USA with methods and relationships you've already developed.

Role Overview

The Offline & Non-Traditional Marketing Specialist will design, execute, and manage marketing campaigns that leverage traditional (offline) channels and innovative, non-traditional media to promote products, services, and brand initiatives. This role blends creative strategy with operational execution, ensuring campaigns align with brand goals and deliver measurable ROI.

Campaign Strategy & Execution

• Plan and manage offline campaigns such as print ads, direct mail, outdoor billboards, TV/radio spots, event sponsorships, and in-person promotions or anything you think will work.
• Develop and implement non-traditional marketing initiatives
• Align offline and non-traditional efforts with overall brand strategy and digital marketing goals

Creative & Production Management

• Oversee all artwork, including design, proofing, ensuring quality and compliance with brand guidelines.
• Manage print and production workflows, including material allocation, cost control, and timely delivery.
• Create and maintain reporting mechanisms to ensure goals are being achieved and reviewed.

Brightmeds is a lean team looking for future leaders. You'll be reporting directly to the senior team. If you can execute and want a full-time position, we will be excited to make this full time (or stay contract; whatever works for you).

Your qualifications

Previous success. We do not care about your education or years of experience. We want to hear what you've accomplished and why you think you can do it for us.

Looking forward to hearing from you.