Marketing Strategist

icreatives; New Albany (OH); Hybrid; USD 75,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model

Professional development opportunities

Meaningful impact on client businesses

Job summary

icreatives in the Columbus metro area is seeking a Digital Marketing Strategist to lead strategy development and execution for healthcare clients. You will drive patient acquisition, elevate brand positioning, and guide a skilled team of SEO, digital ads, and social media specialists.

You will build strong client relationships, prioritize retention, and design strategic marketing plans aligned with client goals.

Qualifications

• 3+ years of marketing strategy experience, ideally within healthcare or similar regulated industries.
• Bachelor’s degree in marketing, communications, or a related field preferred.
• Strong working knowledge of digital marketing platforms, with emphasis on Google & Meta Ads.
• Excellent communication, presentation, and interpersonal skills.
• Analytical mindset with a talent for problem‑solving and data‑driven decision making.
• Proven project management skills with ability to manage multiple campaigns and deadlines.
• Passion for storytelling and translating brand messages into impactful marketing narratives.
• Bonus: Prior account management or client services experience.

Responsibilities

• Serve as the primary marketing advisor and relationship owner for a portfolio of clients.
• Build and lead quarterly marketing strategy across SEO, paid ads, and social.
• Collaborate with SEO, Ads, and Social Media specialists to execute cohesive campaigns.
• Interpret analytics and translate data into clear recommendations.
• Run regular client performance reviews and reporting.
• Drive client retention through proactive planning and responsive communication.

Skills

Interpersonal communication

Google Ads

Meta Ads

Local SEO

Organic SEO

Education

Bachelor’s degree in marketing, communications, or related field

Tools

Google Ads

Meta Ads

Job description

Digital Marketing Strategist

Full-Time | Work Model: Hybrid/Mondays (in person) Rest of the week is remote. 9-5 daily working hours

Salary: $75,000.00

Location: Metro area of Columbus, Ohio

We’re seeking a dynamic, forward-thinking Digital Marketing Strategist to lead strategy development and execution for clients across the healthcare space. In this role, you’ll drive patient acquisition, elevate brand positioning, and guide a skilled team of SEO, Digital Ads, and Social Media specialists.

Your Role

• Build and nurture strong client relationships, serving as their primary marketing expert and strategic advisor
• Prioritize client retention through clear communication, regular performance reporting, and consistent delivery of results
• Design and implement strategic marketing plans aligned with client goals and target audiences
• Partner with digital specialists across SEO, paid media, and social to create compelling, brand‑building campaigns
• Lead weekly team meetings with guidance, feedback, and accountability to keep initiatives on track
• Oversee integrated cross‑channel marketing efforts including digital, social, and paid advertising
• Track, analyze, and report on campaign performance, turning data into actionable insights and recommendations
• Stay current on industry trends, emerging tools, and best practices to keep strategies innovative and effective

Top 3 Must‑Haves

• Strong interpersonal skills & ability to communicate with a wide range of client archetypes
• Working knowledge of ad campaigns for both Google & Meta
• Strong local & organic SEO knowledge

Required Paid Media Platforms

• Google Ads and Meta
• Ad spend range managed: $1,500 to $10K per month

Additional Tools/Skills

• Ability to optimize marketing campaigns and troubleshoot Ads, SEO, and website edits

What You Bring

• 3+ years of marketing strategy experience, ideally within healthcare or similar regulated industries
• Bachelor’s degree in marketing, communications, or a related field preferred
• Strong working knowledge of digital marketing platforms, with emphasis on Google & Meta Ads
• Excellent communication, presentation, and interpersonal skills
• Analytical mindset with a talent for problem‑solving and data‑driven decision making
• Proven project management skills with ability to manage multiple campaigns and deadlines
• Passion for storytelling and translating brand messages into impactful marketing narratives
• Bonus: Prior account management or client services experience

Day‑to‑Day Responsibilities

• Serve as the primary marketing advisor and relationship owner for a portfolio of clients
• Build and lead quarterly marketing strategy across SEO, paid ads, and social
• Collaborate with SEO, Ads, and Social Media specialists to execute cohesive campaigns
• Interpret analytics and translate data into clear recommendations
• Run regular client performance reviews and reporting
• Drive client retention through proactive planning and responsive communication

What We Offer

• Hybrid work model with flexibility between in‑person and remote work
• Supportive, creative, and growth‑oriented team culture
• Professional development and learning opportunities
• Opportunity to make a meaningful impact on client businesses and the patients they serve

icreatives is an Equal Employment Opportunity Employer. We consider all applicants without regard to protected characteristics and are committed to a workplace where diversity, equity, and inclusion fuel creative excellence.