Digital Marketing Specialist

Beyond Eyecare; United States; Remote; USD 51,143 - 72,840; Part time

Job summary

A modern optometry startup is seeking a Digital Marketing Specialist to take ownership of day-to-day marketing efforts. This remote, fractional role requires expertise in Wordpress and Elementor, as well as a metrics-driven approach. You will be responsible for managing brand stewardship, web content, social media, and email marketing. The ideal candidate will have a mid-senior level of experience and will enjoy significant autonomy and growth potential within the company.

Qualifications

• Experience in digital marketing with a focus on performance metrics.
• Ability to manage and execute on brand and content strategy.
• Familiarity with PPC and landing page creation.

Responsibilities

• Implement and enforce brand standards.
• Maintain and improve website content.
• Manage social media presence and marketing.
• Oversee email marketing strategies.
• Create landing pages in collaboration with PPC specialist.
• Monitor online reviews and respond professionally.
• Track performance metrics.

Skills

Proficiency with Wordpress

Proficiency with Elementor

Metrics-driven approach

Content writing skills

Social media management

Email marketing skills

SEO knowledge

Job description

Seeking a Specialist Who Owns the Outcome, Not Just the Task.

We demand elite execution and absolute ownership. If you are an experienced Digital Marketing Specialist tired of being limited by low standards and poor platforms, we want to talk. We have invested in a premium Brand Identity and a dedicated Web Development team. We now need the executor who can transform these foundational assets into measurable results and sustained organic growth. We are not interested in average execution. If you are metrics‑driven, meticulous, and ready for an autonomous, high‑impact role where your results directly shape company strategy, this is your next home.

About Us

We are a rapidly growing modern optometry startup committed to elevating eye care through uncompromising quality and best practices. We reject corporate shortcuts—that ethos extends to our internal operations. Our team operates at a consistently high level, and we eliminate common marketing pitfalls: you get the clean platform, the right tools, and the necessary autonomy to execute. We expect you to meet our standards of uncompromising quality and measurable impact. In return, your expertise will be respected and central to our success.

Your Role

We’re looking for a fractional Digital Marketing Specialist to take ownership of our day‑to‑day marketing efforts.

In this role, you will have the following expectations:

• Brand Stewardship: Rebrand implementation and brand enforcement
• Web Content Updates: Improve, modify and maintain our website with our website developer (as needed). *Note, you must be proficient with Wordpress and Elementor
• Content & On‑Page SEO
• Social Media Management: Writing, scheduling, and posting content to our Instagram / Facebook pages
• Email Marketing: Oversee the full lifecycle, including list segmentation, writing newsletters, and setting up simple automation sequences
• Landing Page Creation: Support our PPC specialist by creating landing pages designed with Wordpress and Elementor
• Review Management: Monitor and provide timely, professional, on‑brand responses to incoming reviews on platforms (primarily Google)
• Performance Reporting: Track the performance of organic socials, emails, and website
• Miscellaneous: There may be occasional small tasks that are tangential to your ordinary duties

Hours

This is a remote, fractional role ideal for a specialist seeking high‑impact, focused work. We are intentionally seeking a partner to grow with us. We value flexibility and prompt, professional responsiveness during standard business hours.

Work Environment: Ownership & High Impact

We aren't offering a typical job, we're offering absolute ownership and autonomy over your channels.

• Unconstrained Execution: You'll be fully trusted to lead your channels, supported by dedicated Web Development and clear brand standards.
• Central to Strategy: Your metrics and insights will directly inform company growth. You are a vital voice at the table, not just a tactical executor.
• Career Trajectory: For the right professional, this role offers genuine potential for significant expansion, including increased hours, greater strategic responsibilities, and a defined pathway to a full‑time leadership position as the company scales.

Compensation & Growth

• Contract Rate: $45/hour
• Investment in Growth: We seek an expert partner, not a temporary filler. We treat this fractional position as a long‑term investment. Your ability to deliver measurable impact is the direct and fastest pathway to expanded hours, increased compensation, and promotion into a full‑time strategic leadership role.

Seniority level

Mid‑Senior level

Employment type

Contract

Job function

Marketing and Sales

Industries

Medical Practices