Offline Media Manager

Gold Adam, Inc.; Plano (TX); Remote; USD 90,000 - 130,000; Full time

Benefits offered by this job

Bonus program

Remote work with travel

Job summary

Gold Adam, Inc. seeks an Offline Media Manager to build and run traditional advertising in the U.S. You will own linear TV, radio, print, OOH, and direct mail, coordinating with our Director of Acquisition and the digital team to align all channels.

You must have proven offline media buying/management experience, strong communication, and an analytical mindset. The role offers remote work with travel to partner markets as needed and opportunities to scale as we expand across Texas and beyond.

Qualifications

• Proven experience buying or managing offline media (print, OOH, linear TV, radio).
• Excellent written and verbal communication with a collaborative style.
• Strong organization to manage many vendors, flight dates, and deadlines.
• Analytical mindset to measure offline media impact on business results.
• Willingness to travel for meetings and market visits.
• Hands-on experience placing direct buys, not only managing agencies.

Responsibilities

• Plan, buy, and manage offline media across local markets.
• Take over existing TV buys, evaluate and renew or renegotiate.
• Source placements with publishers, vendors, and networks.
• Coordinate creative assets with internal and external teams.
• Measure offline impact and optimize spend allocation.
• Travel to partner markets as needed for meetings.

Skills

Offline media management

Vendor negotiations

Analytical mindset

Strong communication

Travel willingness

Organization

Job description

Gold Adam is a rapidly expanding international gold and precious metals buying business, founded in Europe and now establishing a strong presence in the United States. With successful operations in six European countries, we launched in Dallas, Texas in early 2026, and have quickly expanded into Houston, Austin and San Antonio. We are growing fast and looking for motivated individuals to join our dynamic team as we continue to scale across the U.S.

What does it sound like to put a fast‑growing brand in front of millions of people? At Gold Adam, we are already a market leader in multiple countries in the buying and valuation of gold and silver. Our safe, reliable, and above all customer‑centric service model has made selling gold simple and accessible for tens of thousands of customers, and now we're bringing that same effortless experience to the United States, starting in Texas.

Now we are looking for an Offline Media Manager to build and run our traditional advertising in the U.S. Our customers read the paper, drive past billboards, watch TV, and listen to the local radio, and we want Gold Adam to be the name they remember when it's time to sell. In this role, you will own linear TV, radio, out‑of‑home, print, and direct mail, working closely with our Director of Acquisition and digital team so every channel pulls in the same direction. You'll be the friendly, reliable point of contact for stations, networks, vendors, and agencies. You'll keep a lot of conversations moving at once, build relationships that last, and make sure we get great value, great execution, and measurable results.

Your responsibilities include

• Planning, buying, and managing offline media with a focus on specific local markets - executing across print, billboards (OOH), linear TV, and radio.
• Taking over our existing linear TV buys, evaluating performance, and renewing, renegotiating, or restructuring them
• Sourcing and negotiating placements with publishers, vendors, agencies, stations and networks, both direct and through agency partners
• Coordinating creative assets and specs with our internal and external creative teams
• Innovating with the team on how to best measure offline’s incremental impact
• Managing budgets, pacing, and reporting, and recommending where to shift spend
• Meeting publishers, partners, networks, and agencies in person when needed, including market visits as we expand beyond Texas
• Working closely with digital acquisition, sales, and operational teams, as well as marketing colleagues in our other geos

We expect from you

• Proven experience buying or managing offline media (print, out‑of‑home, linear, and radio), on the brand or agency side
• Excellent written and verbal communication, and a warm, collaborative style that partners enjoy working with
• Strong organization and follow-through: many vendors, flight dates, and deadlines, and nothing slipping through the cracks
• An analytical mindset, with an understanding of how to measure offline media and connect it to real business results
• Willingness to travel for partner meetings and market visits
• Hands‑on experience negotiating and placing direct buys, not just overseeing agencies
• Existing Texas (or otherwise) media relationships is a strong plus

We offer you

• A key role building Gold Adam's U.S. brand presence from the ground up
• The opportunity to shape our offline media strategy as we scale into new markets
• Close collaboration with leadership, digital acquisition, and multiple business units
• Competitive employee benefits, including a motivating bonus program
• A fully remote working model with travel as needed
• A motivated and supportive team and a company with strong growth momentum