Offline Growth Lead — Experiential Events & Partnerships

Open; Los Angeles (CA); On-site; USD 65,000 - 100,000; Full time

Benefits offered by this job

Healthcare (health, dental, vision)

Flexible PTO

Access to all Open classes (in person)

Autonomy, Ownership, Equity

Job summary

Open seeks an exceptional teammate to shape how people discover and experience Open in the real world. You’ll grow our in-person community through events, pop-ups, activations, and partnerships, creating unforgettable experiences with hospitality at the core.

This hands-on, high-ownership role is based in Venice with active travel to Open shows. You’ll work closely with our CEO and Growth team to scale programs across markets, using performance data to improve future efforts and build scalable

Qualifications

• 3+ years in events, experiential or field marketing, or community building: ideally in wellness, hospitality, retail, or lifestyle.
• Design playbooks, media packages, target audience plans, and local adaptation tactics
• A track record of producing in-person experiences, on time and on budget
• Strong local network across LA’s wellness, creative, and business communities
• Calm, resourceful, and hands-on with the ability to plan strategy and coordinate speakers
• Highly organized with a strong eye for detail and guest experience
• Clear sense of how Open should look, sound, and feel in person
• Genuine interest in mindfulness, music, movement and shared experiences
• Establish replicable systems for planning and operating events at scale
• Turn partnerships into clear internal narratives: develop pitch, rationale, opportunity, scope, and why it matters

Responsibilities

• Own Open’s offline growth across Los Angeles, NYC, London, Miami, and new markets, creating unforgettable experiences while building scalable playbooks
• Act as a tastemaker for Open, bringing a sharp point of view on culture, brands, talent, hospitality, wellness, and where we should show up next
• Own the partnership pipeline end to end, from prospecting and pitching through negotiation, contracting, activation, and renewal
• Build and maintain Open’s ecosystem of brand, creator, community, venue, hospitality, and cultural partners, turning high‑fit relationships into meaningful collaborations
• Create and produce community classes, pop-ups, takeovers, off‑site experiences, and brand activations that feel distinctly Open
• Be Open’s eyes and ears on the ground, staying close to what is happening locally and turning insights into programming and opportunities
• Develop grassroots growth programs across street teams, sampling, flyering, ambassadors, and other creative ways to drive awareness, visits, and membership
• Own activation execution across production, vendors, staffing, budgets, and guest experience, with a clear path from first interaction to Open membership
• Use performance data and market learnings to improve execution, identify what scales, and shape future programming

Skills

Events mgmt

Experiential marketing

Community building

Partnerships

Logistics

Job description

Open seeks an exceptional teammate to shape how people discover and experience Open in the real world. You’ll grow our in-person community through events, pop-ups, activations, and partnerships, creating unforgettable experiences with hospitality at the core.

This hands-on, high-ownership role is based in Venice with active travel to Open shows. You’ll work closely with our CEO and Growth team to scale programs across markets, using performance data to improve future efforts and build scalable