Offline Lead

Healy World; Los Angeles (CA); On-site; USD 55,000 - 90,000; Full time

Benefits offered by this job

Healthcare

Flexible PTO

Open class access

Equity

Job summary

Open in Venice is seeking an exceptional teammate to shape how people discover and experience Open in the real world. You’ll grow our in-person community through events, pop-ups, activations, and partnerships, creating unforgettable experiences with a hospitality-driven touch.

You’ll build scalable programs across markets, analyze performance data to improve what comes next, and collaborate closely with our CEO and Growth team.

Qualifications

• 3+ years in events, experiential or field marketing, or community building.
• Design playbooks, media packages, local adaptation tactics.
• Proven track record of producing in-person experiences, on time and on budget.
• Strong local network across LA’s wellness, creative, and business communities.
• Calm, resourceful, hands-on, able to plan strategy and coordinate speakers.
• Highly organized with a keen eye for detail and guest experience.
• Clearly defines how Open should look, sound, and feel in person.
• Genuine interest in mindfulness, music, movement and shared experiences.
• Establish replicable systems for planning and operating events at scale.
• Turn partnerships into clear internal narratives for leadership and cross-functional teams.

Responsibilities

• Own Open’s offline growth across Los Angeles, NYC, London, Miami, and new markets, creating scalable playbooks and experiences.
• Act as a tastemaker for Open, bringing a sharp point of view on culture, brands, talent, hospitality, wellness, and where to show up next.
• Own the partnership pipeline end to end: prospecting, pitching, negotiation, activation, renewal.
• Build and maintain Open’s ecosystem of brand, creator, community, venue, and hospitality partners.
• Create and produce community classes, pop-ups, takeovers, and brand activations that feel distinctly Open.
• Be the eyes and ears on the ground, translating local insights into programming and opportunities.
• Develop grassroots growth programs across street teams, sampling, flyering, ambassadors, etc.
• Own activation execution across production, vendors, staffing, budgets, and guest experience.
• Use performance data to improve execution, scale what works, and shape future programming.

Skills

Event planning

Experiential marketing

Community building

Partnerships

Hospitality

Job description

Who we are:

Open is a modern studio reimagining the way people practice mindfulness. We blend music, sound, breath, and movement to create powerful shared experiences — both in-person and online. Inspired by art, culture, and design, we believe in the power of direct experience to transform lives.

Based in Venice, our growing team is diverse, ambitious, and dedicated to building the future of wellness. We’re backed by Founders Fund (Keith Rabois), Susa, LVMH (Miyuki Matsumoto), Coatue (Arielle Zuckerberg), Slow, SV Angel, Maveron, Jack Dorsey, Adrian Aoun, Jonathan Neman (Sweetgreen), Harpreet Singh Rai (Oura), and Tony Xu (DoorDash)

The role:

We’re looking for an exceptional teammate to shape how people discover and experience Open in the real world. You’ll grow our in-person community through events, pop-ups, activations, and partnerships, creating unforgettable experiences with a natural instinct for hospitality and the details that set us apart. You’ll build scalable programs across markets, use performance data to improve what comes next, and work closely with our CEO and Growth team. This is a hands‑on, high‑ownership role based in Venice and on the ground wherever Open shows up.

Responsibilities:

• Own Open’s offline growth across Los Angeles, NYC, London, Miami, and new markets, creating unforgettable experiences while building playbooks that make them scalable
• Act as a tastemaker for Open, bringing a sharp point of view on culture, brands, talent, hospitality, wellness, and where we should show up next
• Own the partnership pipeline end to end, from prospecting and pitching through negotiation, contracting, activation, and renewal
• Build and maintain Open’s ecosystem of brand, creator, community, venue, hospitality, and cultural partners, turning high‑fit relationships into meaningful collaborations and long‑term growth opportunities
• Create and produce community classes, pop‑ups, takeovers, off‑site experiences, and brand activations that feel distinctly Open
• Be Open’s eyes and ears on the ground, staying close to what is happening locally and turning cultural and community insights into programming, partnerships, and new opportunities
• Develop grassroots growth programs across street teams, sampling, flyering, ambassadors, and other creative ways to drive awareness, visits, and membership
• Own activation execution across production, vendors, staffing, budgets, and guest experience, with a clear path from first interaction to Open membership
• Use performance data and market learnings to improve execution, identify what scales, and shape future programming

What drives success for this role:

• 3+ years in events, experiential or field marketing, or community building: ideally in wellness, hospitality, retail, or lifestyle
• Design playbooks, media packages, target audience plans, and local adaptation tactics
• A track record of producing in person experiences, on time and on budget
• Strong local network across LA's wellness, creative, and business communities
• Calm, resourceful, and hands‑on happy to plan the strategy and haul the speakers
• Highly organized, with a strong eye for detail and for the guest experience
• Clear sense how Open should look, sound, and feel in person
• Genuine interest in mindfulness, music, movement and shared experiences
• Establish replicable systems for planning and operating events at scale
• Turn partnerships into clear internal narratives: develop the pitch, rationale, opportunity, scope, and why it matters so leadership and cross‑functional teams can quickly understand and buy into the idea. Madewell uses a version of this in its partnerships role.

What we offer:

• Healthcare (health, dental, vision)
• Flexible PTO
• Access to all Open classes (in person & virtually)
• Autonomy, Ownership, Equity