NYC Market Manager, Asian Channel (Wines & Spirits)

ACCUR Recruiting Services | Executive Search for Consumer Industries; New York (NY); Hybrid; USD 81,000 - 99,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

ACCUR Recruiting Services | Executive Search for Consumer Industries is seeking a NYC Market Manager for the Asia Channel. This role drives distributor channel performance in priority NYC venues, with a focus on Asian markets, working evenings and weekends for events.

You will lead relationships with distributor networks, educate teams on the brand portfolio, and visit clients 3–4 days per week from a base in New York City. A background in Wines & Spirits and strong Mandarin skills are essential.

Qualifications

• Mandarin fluency required; strong English communication.
• 5+ years in Wines & Spirits or related F&B experience preferred.
• Bachelor’s degree in business, marketing, or a related field.
• Must be authorized to work in the U.S. and 21+ years old.

Responsibilities

• Manage distributor channel selling division in NYC, focusing on the Asian channel.
• Conduct regular sales calls and distributor rides to drive sell-in and sell-through while maintaining visual merchandising standards.
• Serve as brand education authority, delivering training and maintaining relationships with key accounts.
• Identify and cultivate direct client opportunities, including corporate clients and Asian-focused venues.
• Plan and review channel performance to align with brand objectives and standards.
• Support market-level sales planning and provide distribution insights to the team.
• Act as a cultural liaison between the brand and local sales teams to optimize efforts.

Skills

Mandarin proficiency

English proficiency

Sales

Relationship-building

Public speaking

Education

Bachelor's degree in business/marketing

Job description

Job Title: NYC Market Manager, Asian Channel (Wines & Spirits)

Location: New York City

Market: NYC Asian Channel

Channel: Mostly on-premise

Direct Reports: none

Traveling: on the field 3-4 days per week

Salary Range: (USD) $90k base DOE + Bonus

Visa: No sponsorship possible

Job ID: ZR_9581_JOB

Remote work policy: Hybrid (local: 2-3 days/wk), On-site

Job Seniority: Middle Management Level

Company size: Large (1 000-50 000 ppl)

Company Ownership: Privately Owned

Industry(ies): Spirits, Wines Spirits Beer,

Region(s): NORTH AMERICA, USA, New York City area

Company Description

Our client is a leading global player in the Wines & Spirits industry, recognized for its premium portfolio of renowned brands. They are committed to driving growth through innovative strategies and premium experiences. As they expand their presence in the dynamic New York City market, they are seeking a passionate and results-driven professional to manage the Asia channel. This channel primarily focuses on key venues such as karaoke bars, nightclubs, and banquet halls, where the Asian market is thriving.

Objective of the Role

The NYC Market Manager for the Asia Channel will play a critical role in driving channel-specific performance across priority venues in the New York City and Flushing markets. Working closely with distributor selling divisions and priority Asian channel accounts, this individual will be responsible for building relationships, driving sales, and ensuring the execution of high-quality brand representation. The role requires a native or near-native Mandarin speaker with strong knowledge of the NYC market, and the ability to visit clients regularly, including evenings and weekends for events.

Ideal Profile

• Native or near-native proficiency in Mandarin and fluency in English.
• Proven background in Wines & Spirits or, alternatively, the broader Food & Beverage industry.
• Extensive knowledge of the New York City and Flushing, NY markets, particularly in Asian-focused venues.
• Strong sales and relationship-building skills, with the ability to work in a fast-paced environment.
• Available to visit clients 3-4 days per week and attend events on evenings and weekends.
• A team player who can collaborate with distributor networks and internal teams to optimize opportunities in the market.

Responsibilities

• Manage and drive the performance of the Distributor channel selling division in priority markets across NYC, particularly in the Asian channel.
• Conduct regular sales calls and distributor rideshares to ensure effective sell-in and sell-through, as well as the execution of visual merchandising standards for the client’s portfolio.
• Serve as the brand education authority on the client’s portfolio, delivering training and maintaining relationships with key accounts.
• Identify and cultivate direct client opportunities, including corporate clients and spirit-focused social clubs.
• Plan and review channel and division performance to ensure alignment with brand objectives and standards.
• Ensure the execution of programming in line with visual merchandising standards, actively participating in brand education, program deployment, and distribution growth initiatives.
• Build and maintain strong relationships with key accounts, ensuring adherence to the brand’s standards and priorities.
• Support the Sr. Market Manager in the market-level sales planning process, providing insights on distribution and cultural opportunities.
• Act as a cultural liaison between the brand and local sales teams to optimize efforts in the Asian channel.

Requirements

• Minimum 5 years of relevant experience, ideally in the Wines & Spirits industry or Food & Beverage sector.
• Bachelor’s degree in business, marketing, or a related field.
• Experience in public speaking and presentation in both Mandarin and English.
• Familiarity with retail or 3-Tier distribution environments.
• Strong financial and business acumen, particularly in data analysis and reporting.
• A valid driver’s license and authorization to work in the U.S.
• Must be 21 years of age or older and able to obtain a solicitor’s permit if required by law.
• Availability for regular client visits and flexible working hours, including evenings and weekends for events.