North America Services Program Marketing Manager

Red Hat; North Carolina; On-site; USD 97,000 - 156,000; Full time

Job summary

Red Hat is seeking a Services Program Marketing Manager to join its North America Field Marketing team. This role involves developing demand creation programs to enhance market awareness and pipeline for services offerings in a dynamic work environment. The ideal candidate will bring over 5 years of marketing experience, collaborating with cross-functional teams to execute successful campaigns.

Benefits

Comprehensive medical, dental, and vision coverage

Flexible Spending Account

401(k) with employer match

Paid time off and holidays

Tuition reimbursement

Qualifications

• 5+ years of experience in program marketing.
• Proven experience in multi-touch demand generation campaigns.
• Excellent writing and communication skills.

Responsibilities

• Building strategic plans for market awareness.
• Executing multi-touch demand generation campaigns.
• Managing event deliverables and marketing content.

Skills

Marketing Strategy

Project Management

Communication

Analytical Skills

Collaboration

Education

Bachelor's degree in Marketing

Business or related field

Tools

Salesforce.com

Marketo

Job description

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About The Job

Red Hat's North America Field Marketing team is seeking an enthusiastic B2B program marketer with experience developing and implementing successful integrated marketing programs. The Services Program Marketing Manager is responsible for the strategy and execution of demand creation programs to amplify market awareness and drive pipeline for all Services offerings (including, Consulting, Technical Account Management, and Training + Certification). You will work closely with the North America program managers, revenue field marketing team, digital marketing, global services marketing team and stakeholders.

About The Job

Red Hat's North America Field Marketing team is seeking an enthusiastic B2B program marketer with experience developing and implementing successful integrated marketing programs. The Services Program Marketing Manager is responsible for the strategy and execution of demand creation programs to amplify market awareness and drive pipeline for all Services offerings (including, Consulting, Technical Account Management, and Training + Certification). You will work closely with the North America program managers, revenue field marketing team, digital marketing, global services marketing team and stakeholders.

Qualified candidates interested in working in a dynamic, fast paced and exciting work environment are encouraged to apply.

What You Will Do

• Building a cohesive, strategic plan to amplify market awareness and drive demand for Red Hat Services. Executing always-on, multi-touch demand generation campaigns.
• Ensuring proper linkage of leads and opportunities to programs for accurate closed-loop reporting. Continuously track success of marketing campaigns to define effectiveness and needed improvements.
• Communicating marketing plans, program details and performance metrics regularly to stakeholders.
• Collaborating cross-functionally with global services marketing, digital demand, events, and field marketing teams to communicate plans and drive projects to completion.
• Managing the development of various program deliverables, including in-person and virtual events, emails, direct mail, print and/or digital ads,and promotion of customer-facing content.
• Leveraging a creative mindset to maximize impact within a defined regional program budget will be crucial. This involves identifying innovative, low-cost marketing tactics, such as leveraging social media for organic reach, developing engaging content for owned channels, fostering relationships with key influencers or advocates, and exploring co-marketing opportunities to extend reach without significant direct spending.
  
  

What You Will Bring

• Experience: Typically 5+ years of experience in marketing, particularly in program marketing, services marketing, or a related field within the software/technology industry. Proven experience in launching always-on, multi-touch demand generation campaigns.
• Education: A Bachelor's degree in Marketing, Business, or a related field.
• Marketing Acumen: Proven experience in developing marketing plans, marketing strategy, and targeted messaging. Ability to translate product and technical information into compelling narratives. Strong writing skills and an interest in creating diverse marketing content. Familiarity with digital marketing.
• Communication & Collaboration: Excellent written and verbal communication and interpersonal skills are essential for creating content and collaborating with diverse teams. Must be a highly professional team player with solid communication and presentation skills. Ability to work effectively in a results-oriented, fast-paced team environment, often in a matrix organization, and guide projects involving various internal groups and multiple levels of management. Ability to work effectively and drive consensus among geographically distributed, cross-functional teams.
• Project Management: Solid project management, planning, and organizational abilities.
• Analytical Skills: A history of metrics-driven marketing to measure effectiveness and impact on revenue.
• Technical Aptitude (Preferred): Understanding of enterprise open-source software solutions and the services that support them. Knowledge of open source, enterprise software, cloud, virtualization, services marketing and/or subscription-based sales models is a plus.
• Software Proficiency (Plus): Familiar with Salesforce.com or similar Customer Relationship Management system and Marketo or similar Marketing Automation System is a plus.
• Personal Attributes: Positive attitude, initiative, and strong work ethic, organization, creativity, and problem-solving skills are essential.
• Travel: Up to 20% travel required
  
  

Raleigh, NC Location preferred.

The salary range for this position is $97,300.00 - $155,670.00. Actual offer will be based on your qualifications.

Pay Transparency

Red Hat determines compensation based on several factors including but not limited to job location, experience, applicable skills and training, external market value, and internal pay equity. Annual salary is one component of Red Hat’s compensation package. This position may also be eligible for bonus, commission, and/or equity. For positions with Remote-US locations, the actual salary range for the position may differ based on location but will be commensurate with job duties and relevant work experience.

About Red Hat

Red Hat is the world’s leading provider of enterprise open source software solutions, using a community-powered approach to deliver high-performing Linux, cloud, container, and Kubernetes technologies. Spread across 40+ countries, our associates work flexibly across work environments, from in-office, to office-flex, to fully remote, depending on the requirements of their role. Red Hatters are encouraged to bring their best ideas, no matter their title or tenure. We're a leader in open source because of our open and inclusive environment. We hire creative, passionate people ready to contribute their ideas, help solve complex problems, and make an impact.

Benefits

• Comprehensive medical, dental, and vision coverage
• Flexible Spending Account - healthcare and dependent care
• Health Savings Account - high deductible medical plan
• Retirement 401(k) with employer match
• Paid time off and holidays
• Paid parental leave plans for all new parents
• Leave benefits including disability, paid family medical leave, and paid military leave
• Additional benefits including employee stock purchase plan, family planning reimbursement, tuition reimbursement, transportation expense account, employee assistance program, and more!
  
  

Note: These benefits are only applicable to full time, permanent associates at Red Hat located in the United States.

Inclusion at Red Hat

Red Hat’s culture is built on the open source principles of transparency, collaboration, and inclusion, where the best ideas can come from anywhere and anyone. When this is realized, it empowers people from different backgrounds, perspectives, and experiences to come together to share ideas, challenge the status quo, and drive innovation. Our aspiration is that everyone experiences this culture with equal opportunity and access, and that all voices are not only heard but also celebrated. We hope you will join our celebration, and we welcome and encourage applicants from all the beautiful dimensions that compose our global village.

Equal Opportunity Policy (EEO)

Red Hat is proud to be an equal opportunity workplace and an affirmative action employer. We review applications for employment without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, citizenship, age, veteran status, genetic information, physical or mental disability, medical condition, marital status, or any other basis prohibited by law.

Red Hat does not seek or accept unsolicited resumes or CVs from recruitment agencies. We are not responsible for, and will not pay, any fees, commissions, or any other payment related to unsolicited resumes or CVs except as required in a written contract between Red Hat and the recruitment agency or party requesting payment of a fee.

Red Hat supports individuals with disabilities and provides reasonable accommodations to job applicants. If you need assistance completing our online job application, email [e-mail]. General inquiries, such as those regarding the status of a job application, will not receive a reply.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Art/Creative and Marketing

• Industries

  Software Development and IT Services and IT Consulting

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