North America Growth & Acquisition Marketing Executive

Western Union; New York (NY); Hybrid; USD 480,000 - 510,000; Full time

Benefits offered by this job

Short-term incentives

Health insurance options

Life insurance

401K plan

Parental Leave

Job summary

Western Union seeks a vice president to drive North America growth and acquisition across digital and offline channels. You will own the end-to-end strategy, build a high-performing in-house growth team, and optimize marketing ROI through analytics and experimentation.

You will lead partnerships, lifecycle optimization, and cross-functional collaboration, shaping a scalable growth framework and influencing market expansion in the region.

Qualifications

• 12+ years of growth/ acquisition leadership in digital/fintech or consumer tech.
• Proven track record scaling in-house performance marketing teams.
• Deep expertise across paid channels, analytics, and experimentation.

Responsibilities

• Drive North America customer growth and acquisition strategy across digital and offline channels.
• Lead in-house performance marketing capability and optimize ROI.
• Build KPIs, dashboards, and growth frameworks with cross-functional partners.
• Mentor regional teams and drive data-driven decision making.

Skills

Paid search

Paid social

Programmatic

Affiliates

Mobile acquisition

Attribution

Experimentation

Marketing analytics

Leadership

Team building

Tools

Google Analytics

Marketing tech stack

Job description

Western Union seeks a vice president to drive North America growth and acquisition across digital and offline channels. You will own the end-to-end strategy, build a high-performing in-house growth team, and optimize marketing ROI through analytics and experimentation.

You will lead partnerships, lifecycle optimization, and cross-functional collaboration, shaping a scalable growth framework and influencing market expansion in the region.