North America Fresh Produce Director-Growth & Partnerships

Calqulate Metrics Ltd; New York (NY); On-site; USD 140,000 - 210,000; Full time

Job summary

European Seed Company is seeking a Director for Fresh Produce to lead North America, shaping the go-to-market strategy and aligning with growers, retailers and distributors. The role blends business development with strategic product positioning across the North American market.

The candidate will design a long-term growth plan, coordinate cross-functional teams, and drive revenue targets while building strong relationships with key accounts and industry influencers.

Qualifications

• 7+ years of experience in the North American Agro vegetables sector.
• Experience in product placement and business development.
• Academic education in agriculture.

Responsibilities

• Structure a long-term product development plan and sales budget.
• Drive demand generation in the assigned area.
• Lead field promotions such as greenhouse demos and variety campaigns.
• Coordinate field days and field trips in the demo greenhouse.
• Manage relationships with growers, distributors and retailers.
• Plan and place varieties with accurate timing.
• Report sales and commercial activities regularly.
• Engage key industry influencers and measure value.
• Manage sales and product pipeline; achieve revenue targets.
• Execute growth plan for North America to increase market share.
• Advise on product mixes for profitable volume and risk levels.
• Collaborate with research, technical, marketing, and finance teams.
• Ensure reliable supply with customer support team.
• Develop executable product/brand plans.
• Plan, coordinate and direct new product launches.

Skills

Product placement

Business development

Education

Academic education in agriculture

Job description

European Seed Company is seeking a Director for Fresh Produce to lead North America, shaping the go-to-market strategy and aligning with growers, retailers and distributors. The role blends business development with strategic product positioning across the North American market.

The candidate will design a long-term growth plan, coordinate cross-functional teams, and drive revenue targets while building strong relationships with key accounts and industry influencers.