Director – Fresh Produce – North America

Calqulate; New York (NY); On-site; USD 140,000 - 210,000; Full time

Job summary

European Seed Company is seeking a Director for Fresh Produce to lead North America, shaping the go-to-market strategy and aligning with growers, retailers and distributors. The role blends business development with strategic product positioning across the North American market.

The candidate will design a long-term growth plan, coordinate cross-functional teams, and drive revenue targets while building strong relationships with key accounts and industry influencers.

Qualifications

• 7+ years of experience in the North American Agro vegetables sector.
• Experience in product placement and business development.
• Academic education in agriculture.

Responsibilities

• Structure a long-term product development plan and sales budget.
• Drive demand generation in the assigned area.
• Lead field promotions such as greenhouse demos and variety campaigns.
• Coordinate field days and field trips in the demo greenhouse.
• Manage relationships with growers, distributors and retailers.
• Plan and place varieties with accurate timing.
• Report sales and commercial activities regularly.
• Engage key industry influencers and measure value.
• Manage sales and product pipeline; achieve revenue targets.
• Execute growth plan for North America to increase market share.
• Advise on product mixes for profitable volume and risk levels.
• Collaborate with research, technical, marketing, and finance teams.
• Ensure reliable supply with customer support team.
• Develop executable product/brand plans.
• Plan, coordinate and direct new product launches.

Skills

Product placement

Business development

Education

Academic education in agriculture

Job description

Position: Director – Fresh Produce – North America

Location: OPEN

European Seed Company, whose main business is R&D, production, marketing and sales of tomato / pepper seeds, is recruiting an individual to lead their Fresh Produce division in North America.

This position is a combination of business development and strategic positioning of the company’s products, with retailers and primary suppliers.

The individual will develop and design a Go TO Market strategy to approach different retailers and suppliers in North America.Expected to interact and communicate the company’s market capabilities and build relationships with senior individuals at those Key Accounts.

Responsibilities:

• Structuring a long-term product development plan and sales budget.
• Drive demand generation with a focus on the assigned area
• Field promotional activities such as exploring the demo greenhouse, variety campaigns, customer connections and marketing activities
• Field days and Field trips in the demo greenhouse
• Actively manage relationships with growers, Distributors and Retailers
• Focus on accurate and timely planning and placement of varieties
• Regularly report sales and other commercial activities
• Develop and maintain relationships with key influencers in the industry
• Evaluating, adjusting, and managing our sales and product pipeline.
• Achieve sales revenue targets for the sales region
• Execute a plan for the growth in North America to increase market share and lead growth
• Advise the company on product mixes in market segments to achieve profitable volume and market shares at levels of acceptable risks.
• Collaborate with research, technical, marketing, and finance teams to evaluate and measure product benefits and value, create value propositions and develop value capture and pricing models.
• Work with the customer support team to ensure reliable supply (mix, quantity, and quality) consistent with strategic business plans.
• Develop executable product/brand plans
• Plan, coordinate and set directions for new product launches

Position preliminary requirements:

• >7 years of experience in the Agro vegetables sector in North America.
• Have some combination of experience in the area of Product Placement and Business Development
• Academic education in agriculture.