Director – Fresh Produce – North America

Keystone Distinction Group; United States; Presencial; USD 120.000 - 190.000; Jornada completa

Descripción de la vacante

European Seed Company seeks a Director for Fresh Produce – North America to lead business development, strategy, and go-to-market initiatives across North American retailers and primary suppliers.

The role focuses on structuring a long-term product development plan, driving demand, and cultivating relationships with growers, distributors, and retailers to achieve revenue targets and market growth.

Formación

• 7+ years experience in Agro vegetables in North America.
• Experience in Product Placement and Business Development.
• Academic education in agriculture.

Responsabilidades

• Structure a long-term product development plan and sales budget.
• Drive demand generation with a focus on the assigned area.
• Lead field promotional activities through demos and marketing.
• Coordinate field days and field trips in demo greenhouse.
• Manage relationships with growers, distributors and retailers.
• Plan varieties' placement and ensure timely execution.
• Report sales and other commercial activities regularly.
• Build relationships with key industry influencers.
• Evaluate and manage sales and product pipeline.
• Aim for sales revenue targets and regional growth in North America.
• Advise on product mixes for profitable volumes and market shares.
• Collaborate with research, technical, marketing, and finance teams.
• Work with customer support to ensure reliable supply.
• Develop executable product/brand plans and launches.

Conocimientos

Business development

Product placement

North America market

Educación

Agriculture degree

Descripción del empleo

Position: Director – Fresh Produce – North America

Location: OPEN

European Seed Company, whose main business is R&D, production, marketing and sales of tomato / pepper seeds, is recruiting an individual to lead their Fresh Produce division in North America.

This position is a combination of business development and strategic positioning of the company’s products, with retailers and primary suppliers.

The individual will develop and design a Go TO Market strategy to approach different retailers and suppliers in North America.Expected to interact and communicate the company’s market capabilities and build relationships with senior individuals at those Key Accounts.

Responsibilities:

• Structuring a long-term product development plan and sales budget.
• Drive demand generation with a focus on the assigned area
• Field promotional activities such as exploring the demo greenhouse, variety campaigns, customer connections and marketing activities
• Field days and Field trips in the demo greenhouse
• Actively manage relationships with growers, Distributors and Retailers
• Focus on accurate and timely planning and placement of varieties
• Regularly report sales and other commercial activities
• Develop and maintain relationships with key influencers in the industry
• Evaluating, adjusting, and managing our sales and product pipeline.
• Achieve sales revenue targets for the sales region
• Execute a plan for the growth in North America to increase market share and lead growth
• Advise the company on product mixes in market segments to achieve profitable volume and market shares at levels of acceptable risks.
• Collaborate with research, technical, marketing, and finance teams to evaluate and measure product benefits and value, create value propositions and develop value capture and pricing models.
• Work with the customer support team to ensure reliable supply (mix, quantity, and quality) consistent with strategic business plans.
• Develop executable product/brand plans
• Plan, coordinate and set directions for new product launches

Position preliminary requirements:

• >7 years of experience in the Agro vegetables sector in North America.
• Have some combination of experience in the area of Product Placement and Business Development
• Academic education in agriculture.