North America Fresh Produce Director - Remote

H. T. PROF Group; New York (NY); On-site; USD 120,000 - 190,000; Full time

Job summary

European Seed Company, a leader in R&D, production, marketing and sales of tomato and pepper seeds, seeks a Director to head Fresh Produce for North America. Located in New York/remote work, the role blends business development with strategic market positioning of our products.

The candidate will design GTM strategies, engage senior accounts, and drive growth across North America while coordinating with research, marketing and finance teams.

Qualifications

• 7+ years of experience in the Agro vegetables sector in North America.
• Have some combination of experience in Product Placement and Business Development.

Responsibilities

• Structure a long-term product development plan and sales budget.
• Drive demand generation with a focus on the assigned area.
• Field promotional activities such as exploring the demo greenhouse, variety campaigns, customer connections and marketing activities.
• Field days and Field trips in the demo greenhouse.
• Actively manage relationships with growers, Distributors and Retailers.
• Focus on accurate and timely planning and placement of varieties.
• Regularly report sales and other commercial activities.
• Develop and maintain relationships with key influencers in the industry.
• Evaluating, adjusting, and managing our sales and product pipeline.
• Achieve sales revenue targets for the sales region.
• Execute a plan for the growth in North America to increase market share and lead growth.
• Advise the company on product mixes in market segments to achieve profitable volume and market shares at levels of acceptable risks.
• Collaborate with research, technical, marketing, and finance teams to evaluate and measure product benefits and value, create value propositions and develop value capture and pricing models.
• Work with the customer support team to ensure reliable supply (mix, quantity, and quality) consistent with strategic business plans.
• Develop executable product/brand plans
• Plan, coordinate and set directions for new product launches.

Job description

European Seed Company, a leader in R&D, production, marketing and sales of tomato and pepper seeds, seeks a Director to head Fresh Produce for North America. Located in New York/remote work, the role blends business development with strategic market positioning of our products.

The candidate will design GTM strategies, engage senior accounts, and drive growth across North America while coordinating with research, marketing and finance teams.