North America Food Market Segment Lead

Döhler GmbH; Princeton (NJ); On-site; USD 115,000 - 130,000; Full time

Benefits offered by this job

Work with passion

Take ownership

Grow your way

Global collaboration

Team culture

Job summary

Döhler GmbH in New Jersey seeks a Market Segment Manager – Food to lead the North American strategy for the Food market segment. You will analyze regional trends, identify opportunities, and collaborate with BUs, Application and Sales to build a strong pipeline and deliver profitable growth.

You will prepare market briefs, develop value propositions, and support regional customer development. Strong marketing and category management experience, plus POS data knowledge, are essential for success

Qualifications

• Graduate in Business Administration
• 5+ years of professional experience in marketing and/or category management
• Food category management or marketing experience
• Experience with Point of Sale Data including Circana, IRI & Nielsen
• Extensive knowledge of Microsoft Office Suite
• Excellent verbal and written skills
• Strong research and presentation skills

Responsibilities

• Understand regional market structure, market trends and customers' needs to identify new market opportunities and associated offerings for the food market segment.
• Establish and maintain a successful market segment strategic plan to drive business growth.
• Prepare and monitor marketing briefings for relevant growth opportunities in the market segment incl. major commercial and market relevant elements (Business case, value proposition, target customers, target application, etc.).
• Identify regional market needs and develop market briefings for business opportunities in close cooperation with BUs, Application and Sales.
• Collaborate with the cross-functional team to ensure rapid and effective stage gate development of market segment initiatives & customer project development requests to help build a strong pipeline of opportunities to support Gross Sales growth
• Work with the Application Developer and Business Unit teams to support their development of B2C&B2B product portfolios, and work with local Sales to successfully move to commercialization phase and execution.
• Balance short and medium term market segment initiatives with existing applications, and improving and actively driving customer opportunities and pipeline conversion.
• Creation of selling tools for sales, including customer facing presentations.
• Potential: analyze, push, use market segment know-how and update customer- and market potential
• Prospect: make sure top customers of segments regionally are tracked in the systems; push conversion of top prospects to customers with sales
• Territory management: support sales in developing optimal resource allocation
• Develop relationships with key customers pushing lead development

Skills

Marketing experience

Category management

Verbal & written communication

Presentation skills

Research skills

Education

Graduate in Business Administration

Tools

Circana

IRI

Nielsen

Microsoft Office Suite

Job description

Döhler GmbH in New Jersey seeks a Market Segment Manager – Food to lead the North American strategy for the Food market segment. You will analyze regional trends, identify opportunities, and collaborate with BUs, Application and Sales to build a strong pipeline and deliver profitable growth.

You will prepare market briefs, develop value propositions, and support regional customer development. Strong marketing and category management experience, plus POS data knowledge, are essential for success