NA Direct Commerce Leader — DTC & TikTok Shop Growth

PepsiCo Inc.; New York (NY); Sur place; USD 124 000 - 207 000; Plein temps

Avantages offerts par ce poste

Medical, Dental, Vision

Paid time off

Parental leave

Retirement plan

Comprehensive benefits

Résumé du poste

PepsiCo Deutschland GmbH in North America leads Sodastream Direct Commerce, owning P&L for US and Canada DTC sites and emerging TikTok Shop initiatives. You will partner with sales, marketing, merchandising, product and engineering to drive performance and strategic goals across digital platforms.

The role requires a seasoned leader with 10+ years in Digital Commerce and a track record building/directing DTC sites.

Qualifications

• Bachelor’s degree required.
• 10+ years of Digital Commerce experience.
• Experience leading direct-to-consumer businesses, including DTC websites and/or TikTok Shop.
• Proven people leadership experience, including management of direct and indirect teams.
• Strong analytical, strategic thinking, and problem-solving skills.
• Excellent communication and cross-functional collaboration skills.
• Results-oriented with a bias for action and ability to thrive in fast-paced, ambiguous environments.
• Experience within the CPG industry preferred.
• Proficiency in Microsoft Excel, PowerPoint, and Word.

Responsabilités

• Operational ownership of the DTC sites in US and Canada, including sales performance, technical capability enhancement and P&L ownership.
• Operational ownership of TikTok Shop sites.
• Manages team of commercial leads and technical experts to effectively run sites.
• Optimizes commercial KPIs at a regular cadence.
• Identifies test and learn opportunities to drive future growth initiatives.
• Drive strategic vision across all websites.
• Works with marketing, merchandising and content teams to drive a best-in-class customer experience for anyone that visits Sodastream Direct Commerce sites.

Connaissances

Digital Commerce

DTC leadership

People leadership

Analytical thinking

Communication

Priorities management

CPG industry knowledge

Microsoft Office

Formation

Bachelor’s degree

Outils

Excel

PowerPoint

Word

Description du poste

PepsiCo Deutschland GmbH in North America leads Sodastream Direct Commerce, owning P&L for US and Canada DTC sites and emerging TikTok Shop initiatives. You will partner with sales, marketing, merchandising, product and engineering to drive performance and strategic goals across digital platforms.

The role requires a seasoned leader with 10+ years in Digital Commerce and a track record building/directing DTC sites.