Nonprofit Digital Marketing Specialist — Free YMCA Membership

Gateway Region YMCA; St. Louis (MO); On-site; USD 44,000 - 55,000; Full time

Benefits offered by this job

Health Insurance

Dental and Vision Insurance

403(b) Retirement Savings

Retirement fund of 12% per pay period

Job summary

Gateway Region YMCA seeks a dynamic Social Media Content Creator to develop and schedule compelling content across our association platforms, aligning with brand priorities and leadership direction.

You will write on-brand copy, monitor engagement, and edit video content for campaigns, while updating website pages and digital signage. Collaboration with marketing peers and a proactive attitude are essential.

Qualifications

• Bachelor's degree in digital marketing, communications, marketing, or related field preferred, or equivalent education and experience.
• Experience in social media management, digital content creation, or related work preferred.
• Hands-on experience creating and scheduling content across major social media platforms (Instagram, Facebook, TikTok).
• Basic video capture and editing skills; experience with mobile videography a plus.
• Familiarity with website CMS (e.g., Drupal) a plus.
• Familiarity with digital signage platforms (e.g., Navori) a plus.
• Working knowledge of Canva and/or Adobe Creative Suite.
• Willingness to learn and effectively utilize AI-powered tools to support content creation and scheduling.
• Strong written and verbal communication skills; ability to handle multiple tasks and meet deadlines.

Responsibilities

• Create and schedule social media content across association platforms, aligned with priorities set by leadership.
• Write clear, on-brand copy for social posts, website content, emails, and digital signage.
• Monitor and respond to comments and reviews; escalate sensitive issues as needed.
• Capture and edit social media videography, including short-form content for campaigns.
• Update website content and event listings under supervision of Digital Marketing leadership.
• Manage digital signage content across branches to ensure brand consistency.
• Support branch digital project requests with timely content delivery.
• Maintain accurate local business listings across platforms and directories.
• Assist with campaign asset organization for use across channels.
• Stay current on social media trends and best practices.

Skills

Social media management

Digital content creation

Content scheduling

Video capture

Video editing

CMS experience

Canva

Adobe Creative Suite

AI tools

Written communication

Education

Bachelor's degree or equivalent

Tools

Navori

Drupal

Canva

Adobe Creative Suite

Job description

Gateway Region YMCA seeks a dynamic Social Media Content Creator to develop and schedule compelling content across our association platforms, aligning with brand priorities and leadership direction.

You will write on-brand copy, monitor engagement, and edit video content for campaigns, while updating website pages and digital signage. Collaboration with marketing peers and a proactive attitude are essential.