NIL Revenue & Activation Strategy Lead

Learfield; Dunbrook (AL); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

Medical, Dental, Vision

Paid Time Off

401(k) + Match

Parental Leave

20 Paid Holidays

Job summary

Learfield's Crimson Tide Sports Marketing unit seeks a Director of NIL Revenue & Activation to lead strategy, dealmaking, and execution for NIL opportunities at Alabama. You will align NIL efforts with institutional values, coordinate with athletics leadership, compliance, and brand partners, and drive revenue growth through athlete activations and partnerships.

Responsibilities include overseeing the Advantage Center operations, developing scalable NIL infrastructure, crafting pitches for

Qualifications

• 10+ years of experience in NIL, sponsorship, or sports business.
• Bachelor’s degree preferred.
• Strong knowledge of NCAA regulations and NIL landscape.

Responsibilities

• Lead NIL strategy and revenue generation for Alabama
• Oversee Advantage Center operations and budget
• Coordinate with athletics, compliance, and partners
• Develop NIL pitch materials and activation campaigns
• Manage athlete engagement and contracting support

Skills

NIL Revenue

Sponsorship Sales

Athlete Marketing

Sports Business

Leadership

Negotiation

Communication

Strategic Planning

Education

Bachelor’s degree preferred

Tools

Graphic Design Tools

Motion Graphics

Photography

Social Storytelling

Job description

Learfield's Crimson Tide Sports Marketing unit seeks a Director of NIL Revenue & Activation to lead strategy, dealmaking, and execution for NIL opportunities at Alabama. You will align NIL efforts with institutional values, coordinate with athletics leadership, compliance, and brand partners, and drive revenue growth through athlete activations and partnerships.

Responsibilities include overseeing the Advantage Center operations, developing scalable NIL infrastructure, crafting pitches for