NIL Partnerships Activation Lead

100 LEARFIELD; Colorado; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401(k) with Match

Paid Time Off

Parental Leave

Holidays

Job summary

Buffalo Sports Properties is seeking a proactive NIL Partnership Solutions Manager to lead the day‑to‑day activation of NIL partnerships on campus. This role connects brands with student‑athletes through impactful campaigns while supporting traditional sponsorship activations.

In this role, you’ll serve as the lead activation contact for NIL partners, coordinating integrated marketing campaigns across digital, social, in‑venue, and broadcast platforms.

Qualifications

• 6+ years of sponsorship activation, NIL partnerships, influencer marketing, account management, or event marketing—preferably in sports or entertainment.
• Ability to manage complex NIL and sponsorship projects independently.
• Strong communication, organization, and project management skills across stakeholder groups.
• Experience interpreting NIL contracts and managing deliverables across digital, social, experiential, and in‑venue assets.

Responsibilities

• Lead the activation of NIL campaigns for a portfolio of partners, managing all aspects of campaign execution, compliance, and fulfillment.
• Serve as the primary liaison between brand partners, student‑athletes, and university stakeholders.
• Manage NIL logistics including athlete coordination, content approvals, deliverable tracking, and payment processing for NIL and sponsorship activations.
• Collaborate with creative, digital, events, and university compliance teams to ensure NIL campaigns are engaging, compliant, and strategically aligned.
• Lead NIL recaps, performance reporting, and renewal discussions; contribute to strategic planning for NIL and sponsorship accounts.
• Mentor coordinators and game day staff on NIL campaign execution and industry best practices.

Skills

Communication

Project management

CRM tools

Microsoft Office

Attention to detail

Education

Bachelor’s degree in Marketing, Communications, Sports Management, or related field

Tools

CRM software

Job description

Buffalo Sports Properties is seeking a proactive NIL Partnership Solutions Manager to lead the day‑to‑day activation of NIL partnerships on campus. This role connects brands with student‑athletes through impactful campaigns while supporting traditional sponsorship activations.

In this role, you’ll serve as the lead activation contact for NIL partners, coordinating integrated marketing campaigns across digital, social, in‑venue, and broadcast platforms.