NIL Partnership Solutions Manager - Oklahoma State University

100 LEARFIELD; Oklahoma; On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Health Savings Account

Life Insurance and Other Insurance

Flexible Paid Time Off (minimum 10+10+

Parental Leave

20 Paid Holidays

401(k) + Match

Short/Long Term Disability

Job summary

Learfield is seeking a proactive NIL Partnership Solutions Manager to lead day-to-day activation of Name, Image, and Likeness partnerships on campus and connect brands with student-athletes through impactful campaigns.

You will serve as the lead activation contact for NIL partners, coordinating campaigns across digital, social, in-venue, and broadcast platforms, while supporting renewals and mentoring junior staff.

Qualifications

• 6+ years in sponsorship activation or NIL partnerships.
• Ability to interpret NIL contracts and manage deliverables.
• Strong stakeholder management and communication.
• Experience with campaigns across digital, social, in-venue, and broadcast.
• Proven track record of compliant activations.
• Evenings/weekends for game days as needed.

Responsibilities

• Lead activation of NIL campaigns for a portfolio of partners, managing all aspects of campaign execution, compliance, and fulfillment.
• Coordinate athlete coordination, content approvals, deliverable tracking, and payment processing.
• Collaborate with creative, digital, events, and university compliance teams to ensure NIL campaigns are engaging and compliant.
• Lead NIL recaps, performance reporting, and renewal discussions; contribute to strategic planning for NIL and sponsorship accounts.
• Mentor coordinators and game day staff on NIL campaign execution and industry best practices.
• Identify process improvement opportunities and support adoption of NIL-specific tools and workflows.

Skills

NIL partnerships

Sponsorship activation

Project management

Communication

CRM tools

Microsoft Office

Event marketing

Education

Bachelor’s degree in Marketing or related field

Tools

CRM software

Marketing automation

Job description

Cowboy Sports Properties/LEARFIELD is seeking a proactive, relationship-driven NIL Partnership Solutions Manager to lead the day-to-day activation of Name, Image, and Likeness (NIL) partnerships on campus. This role connects brands with student-athletes through impactful campaigns while supporting traditional sponsorship activations. In this role, you’ll serve as the lead activation contact for NIL partners, coordinating integrated marketing campaigns across digital, social, in-venue, and broadcast platforms. You’ll also lead collaborations with sales and university NIL teams to develop creative NIL concepts, craft compelling partner proposals, and translate brand objectives into impactful student-athlete activations. The ideal candidate thrives in a fast-paced environment, takes initiative to solve problems, and excels at communication, creativity, and strategic execution. You’ll also support partner renewals and mentor junior staff.

Key Responsibilities

Lead the activation of NIL campaigns for a portfolio of partners, managing all aspects of campaign execution, compliance, and fulfillment. Serve as the primary liaison between brand partners, student-athletes, and university stakeholders. Manage all NIL logistics — including athlete coordination, content approvals, deliverable tracking, and payment processing — to ensure flawless and timely execution of NIL and sponsorship activations. Collaborate with creative, digital, events, and university compliance teams to ensure NIL campaigns are engaging, compliant, and strategically aligned. Lead NIL recaps, performance reporting, and renewal discussions; contribute to strategic planning for NIL and sponsorship accounts. Mentor coordinators and game day staff on NIL campaign execution and industry best practices. Identify process improvement opportunities and support adoption of NIL-specific tools, platforms, and workflows. Represent the property at brand partner meetings, student-athlete sessions, and university events. Ensure all NIL and sponsorship activity aligns with Learfield’s brand, contractual obligations, NCAA/state NIL legislation, and university standards.

Minimum Qualifications

• 6+ years of experience in sponsorship activation, NIL partnerships, influencer marketing, account management, or event marketing—preferably in sports or entertainment.
• Demonstrated ability to manage complex NIL and sponsorship projects independently.
• Strong communication, organization, and project management skills across different stakeholder groups.
• Proven success in executing athlete-driven or influencer-style campaigns.
• Experience interpreting NIL contracts and managing deliverables across digital, social, experiential, and in-venue assets.
• High attention to detail and accountability for results.
• Proficiency in Microsoft Office and other planning or CRM tools.
• Ability to work evenings/weekends as needed for game days, NIL activations, and events.

Preferred Qualifications

• Bachelor’s degree in marketing, communications, sports management, or a related field.
• Knowledge of the multimedia rights landscape in collegiate athletics.
• Experience mentoring junior team members or overseeing activation processes.
• Understanding digital and social media best practices within NIL and influencer marketing.
• Experience developing or supporting content strategies for social media, with a clear sense of what drives engagement across different platforms.
• Familiarity with creative production elements such as graphic design, motion graphics, photography, and social storytelling.

Learfield offers a full spectrum of benefits for eligible employees including

• Medical
• Dental
• Vision
• Health Savings Account
• Life Insurance and Other Insurance Plans
• Flexible Paid Time Off (minimum 10+ days annually)
• Parental Leave
• 20 Paid Holidays
• 401(k) + Match
• Short/Long Term Disability

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.

Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions. Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work. Our Mission Powering the connection of fans to the brands and experiences they love. Our Core Values Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun