NIL Partnership Activation Lead

100 LEARFIELD; Oklahoma; On-site; USD 85,000 - 120,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Health Savings Account

Life Insurance and Other Insurance

Flexible Paid Time Off (minimum 10+10+

Parental Leave

20 Paid Holidays

401(k) + Match

Short/Long Term Disability

Job summary

Learfield is seeking a proactive NIL Partnership Solutions Manager to lead day-to-day activation of Name, Image, and Likeness partnerships on campus and connect brands with student-athletes through impactful campaigns.

You will serve as the lead activation contact for NIL partners, coordinating campaigns across digital, social, in-venue, and broadcast platforms, while supporting renewals and mentoring junior staff.

Qualifications

• 6+ years in sponsorship activation or NIL partnerships.
• Ability to interpret NIL contracts and manage deliverables.
• Strong stakeholder management and communication.
• Experience with campaigns across digital, social, in-venue, and broadcast.
• Proven track record of compliant activations.
• Evenings/weekends for game days as needed.

Responsibilities

• Lead activation of NIL campaigns for a portfolio of partners, managing all aspects of campaign execution, compliance, and fulfillment.
• Coordinate athlete coordination, content approvals, deliverable tracking, and payment processing.
• Collaborate with creative, digital, events, and university compliance teams to ensure NIL campaigns are engaging and compliant.
• Lead NIL recaps, performance reporting, and renewal discussions; contribute to strategic planning for NIL and sponsorship accounts.
• Mentor coordinators and game day staff on NIL campaign execution and industry best practices.
• Identify process improvement opportunities and support adoption of NIL-specific tools and workflows.

Skills

NIL partnerships

Sponsorship activation

Project management

Communication

CRM tools

Microsoft Office

Event marketing

Education

Bachelor’s degree in Marketing or related field

Tools

CRM software

Marketing automation

Job description

Learfield is seeking a proactive NIL Partnership Solutions Manager to lead day-to-day activation of Name, Image, and Likeness partnerships on campus and connect brands with student-athletes through impactful campaigns.

You will serve as the lead activation contact for NIL partners, coordinating campaigns across digital, social, in-venue, and broadcast platforms, while supporting renewals and mentoring junior staff.