NIL Partnership Activation Lead

Event Marketer; Morgantown (WV); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Health Savings Account

Life Insurance and Other Insurance

Flexible Paid Time Off (minimum 10+),

Parental Leave

20 Paid Holidays

401(k) + Match

Short/Long Term Disability

Job summary

Learfield is seeking a proactive NIL Partnership Solutions Manager to lead campus NIL activations at West Virginia University in Morgantown. You will coordinate campaigns across digital, social, in-venue, and broadcast platforms, partnering with brand sponsors and university NIL teams to translate objectives into student-athlete activations.

You’ll drive creative concepts, craft proposals, and support renewals while mentoring junior staff in a fast-paced environment.

Qualifications

• 6+ years of experience in sponsorship activation, NIL partnerships, influencer marketing, account management, or event marketing—preferably in sports or entertainment.
• Ability to manage complex NIL and sponsorship projects independently.
• Strong communication, organization, and project management skills across different stakeholder groups.
• Proven success in executing athlete-driven or influencer-style campaigns.
• Experience interpreting NIL contracts and managing deliverables across digital, social, experiential, and in-venue assets.
• High attention to detail and accountability for results.
• Proficiency in Microsoft Office and other planning or CRM tools.
• Ability to work evenings/weekends as needed for game days, NIL activations, and events.

Responsibilities

• Lead NIL campaigns for a portfolio of partners, managing all aspects of campaign execution, compliance, and fulfillment.
• Serve as the primary liaison between brand partners, student-athletes, and university stakeholders.
• Manage NIL logistics — including athlete coordination, content approvals, deliverable tracking, and payment processing.
• Collaborate with creative, digital, events, and university compliance teams to ensure campaigns are engaging and compliant.
• Lead NIL recaps, performance reporting, and renewal discussions; contribute to strategic planning.
• Mentor coordinators and game day staff on NIL campaign execution and industry best practices.
• Identify process improvements and support NIL-specific tools, platforms, and workflows.
• Represent Learfield at brand partner meetings, student-athlete sessions, and university events.
• Ensure all NIL activity aligns with Learfield's brand, contracts, NCAA/state NIL laws, and university standards.

Skills

Sponsorship activation

NIL partnerships

Project management

Communication

Stakeholder coordination

Event marketing

Education

Bachelor's degree in marketing, communications, sports management, or related field

Tools

CRM software

Microsoft Office

Job description

Learfield is seeking a proactive NIL Partnership Solutions Manager to lead campus NIL activations at West Virginia University in Morgantown. You will coordinate campaigns across digital, social, in-venue, and broadcast platforms, partnering with brand sponsors and university NIL teams to translate objectives into student-athlete activations.

You’ll drive creative concepts, craft proposals, and support renewals while mentoring junior staff in a fast-paced environment.