NIL Partnership Solutions Manager - West Virginia University

Event Marketer; Morgantown (WV); Presencial; USD 85.000 - 110.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical

Dental

Vision

Health Savings Account

Life Insurance and Other Insurance

Flexible Paid Time Off (minimum 10+),

Parental Leave

20 Paid Holidays

401(k) + Match

Short/Long Term Disability

Descripción de la vacante

Learfield is seeking a proactive NIL Partnership Solutions Manager to lead campus NIL activations at West Virginia University in Morgantown. You will coordinate campaigns across digital, social, in-venue, and broadcast platforms, partnering with brand sponsors and university NIL teams to translate objectives into student-athlete activations.

You’ll drive creative concepts, craft proposals, and support renewals while mentoring junior staff in a fast-paced environment.

Formación

• 6+ years of experience in sponsorship activation, NIL partnerships, influencer marketing, account management, or event marketing—preferably in sports or entertainment.
• Ability to manage complex NIL and sponsorship projects independently.
• Strong communication, organization, and project management skills across different stakeholder groups.
• Proven success in executing athlete-driven or influencer-style campaigns.
• Experience interpreting NIL contracts and managing deliverables across digital, social, experiential, and in-venue assets.
• High attention to detail and accountability for results.
• Proficiency in Microsoft Office and other planning or CRM tools.
• Ability to work evenings/weekends as needed for game days, NIL activations, and events.

Responsabilidades

• Lead NIL campaigns for a portfolio of partners, managing all aspects of campaign execution, compliance, and fulfillment.
• Serve as the primary liaison between brand partners, student-athletes, and university stakeholders.
• Manage NIL logistics — including athlete coordination, content approvals, deliverable tracking, and payment processing.
• Collaborate with creative, digital, events, and university compliance teams to ensure campaigns are engaging and compliant.
• Lead NIL recaps, performance reporting, and renewal discussions; contribute to strategic planning.
• Mentor coordinators and game day staff on NIL campaign execution and industry best practices.
• Identify process improvements and support NIL-specific tools, platforms, and workflows.
• Represent Learfield at brand partner meetings, student-athlete sessions, and university events.
• Ensure all NIL activity aligns with Learfield's brand, contracts, NCAA/state NIL laws, and university standards.

Conocimientos

Sponsorship activation

NIL partnerships

Project management

Communication

Stakeholder coordination

Event marketing

Educación

Bachelor's degree in marketing, communications, sports management, or related field

Herramientas

CRM software

Microsoft Office

Descripción del empleo

The insights provided are generated by AI and may contain inaccuracies. Please independently verify any critical information before relying on it.

NIL Partnership Solutions Manager - West Virginia University

The insights provided are generated by AI and may contain inaccuracies. Please independently verify any critical information before relying on it.

Description

Position Title: NIL Partnership Solutions Manager - West Virginia University

Requisition ID: R101550

Location: Morgantown, WV

Full/Part-Time: Full time

About Us

Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.

Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work.

Our Mission

Powering the connection of fans to the brands and experiences they love.

Our Core Values

Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun

Learfield is seeking a proactive, relationship-driven NIL Partnership Solutions Manager to lead the day-to-day activation of Name, Image, and Likeness (NIL) partnerships on campus. This role connects brands with student-athletes through impactful campaigns while supporting traditional sponsorship activations.

In this role, you'll serve as the lead activation contact for NIL partners, coordinating integrated marketing campaigns across digital, social, in-venue, and broadcast platforms. You'll also lead collaborations with sales and university NIL teams to develop creative NIL concepts, craft compelling partner proposals, and translate brand objectives into impactful student-athlete activations. The ideal candidate thrives in a fast-paced environment, takes initiative to solve problems, and excels at communication, creativity, and strategic execution. You'll also support partner renewals and mentor junior staff.

Key Responsibilities

• Lead the activation of NIL campaigns for a portfolio of partners, managing all aspects of campaign execution, compliance, and fulfillment.
• Serve as the primary liaison between brand partners, student-athletes, and university stakeholders.
• Manage all NIL logistics — including athlete coordination, content approvals, deliverable tracking, and payment processing — to ensure flawless and timely execution of NIL and sponsorship activations.
• Collaborate with creative, digital, events, and university compliance teams to ensure NIL campaigns are engaging, compliant, and strategically aligned.
• Lead NIL recaps, performance reporting, and renewal discussions; contribute to strategic planning for NIL and sponsorship accounts.
• Mentor coordinators and game day staff on NIL campaign execution and industry best practices.
• Identify process improvement opportunities and support adoption of NIL-specific tools, platforms, and workflows.
• Represent the property at brand partner meetings, student-athlete sessions, and university events.
• Ensure all NIL and sponsorship activity aligns with Learfield's brand, contractual obligations, NCAA/state NIL legislation, and university standards.

Minimum Qualifications

• 6+ years of experience in sponsorship activation, NIL partnerships, influencer marketing, account management, or event marketing—preferably in sports or entertainment.
• Demonstrated ability to manage complex NIL and sponsorship projects independently.
• Strong communication, organization, and project management skills across different stakeholder groups.
• Proven success in executing athlete-driven or influencer-style campaigns.
• Experience interpreting NIL contracts and managing deliverables across digital, social, experiential, and in-venue assets.
• High attention to detail and accountability for results.
• Proficiency in Microsoft Office and other planning or CRM tools.
• Ability to work evenings/weekends as needed for game days, NIL activations, and events.

Preferred Qualifications

• Bachelor's degree in marketing, communications, sports management, or a related field.
• Knowledge of the multimedia rights landscape in collegiate athletics.
• Experience mentoring junior team members or overseeing activation processes.
• Understanding digital and social media best practices within NIL and influencer marketing.
• Experience developing or supporting content strategies for social media, with a clear sense of what drives engagement across different platforms.
• Familiarity with creative production elements such as graphic design, motion graphics, photography, and social storytelling.

Benefits

• Medical
• Dental
• Vision
• Health Savings Account
• Life Insurance and Other Insurance Plans
• Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave
• 20 Paid Holidays
• 401(k) + Match
• Short/Long Term Disability
• Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Equal Opportunity Employer

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.