Director of NIL Creative & Strategy - Creative Services

Gondola; Gainesville (FL); On-site; USD 110,000 - 160,000; Full time

Job summary

University of Florida seeks a Director of NIL Creative & Strategy to lead innovative agency initiatives and elevate athlete branding. You will act as a strategic partner across Florida Athletics, mentoring athletes and staff while pursuing new business opportunities and high-level sponsorship strategies.

The role requires a track record in NIL, branding, and the creator economy, with strong leadership, communication, and presentation skills.

Qualifications

• Bachelor's degree in a relevant field.
• Four years of progressive experience in collegiate athletics, professional sports, agencies, media, marketing, or entertainment.
• One year of supervisory experience.
• Valid driver’s license.
• Portfolio demonstrating excellence across multiple creative disciplines.

Responsibilities

• Lead NIL creative strategy and agency initiatives for Florida Athletics.
• Serve as a strategic partner across the athletic department while contributing creatively.
• Mentor athletes and staff in branding and creative projects.
• Develop new business opportunities and sponsorship strategies.
• Lead high-level presentations and communicate measurable value.

Skills

Leadership

Mentoring

Communication

Project management

Education

Bachelor's degree in Creative Media, Communications, Marketing, Sports Management, Journalism, or related area

Tools

Adobe Creative Suite

Microsoft 365

Canva

Instagram Edits

Presentation software

Emerging creative technologies

Job description

# Director of NIL Creative & Strategy - Creative Services## Florida Gators•### @FloridaGatorsPosted on 7/24/2026•Full-time## Job DescriptionThe University Athletic Association at the University of Florida is searching for a Director to provide leadership for Florida Athletics’ agency initiatives by developing innovative strategies that increase athlete NIL value, generate revenue opportunities, strengthen recruiting efforts, and position Florida Athletics as a national leader in athlete branding. Serves as a strategic partner across the athletic department while remaining an active creative contributor. Mentors athletes and staff, develops new business opportunities, leads high-level presentations, and identifies innovative ways to leverage creativity to create measurable value.This position requires the incumbent to have demonstrated expertise in NIL, athlete branding, sponsorship strategy, and the creator economy; demonstrated commitment to continuous learning and professional growth; strong administrative, interpersonal, communication, presentation, and customer service skills; be organized, detail-oriented, and self-motivated; be able to identify opportunities and develop innovation solutions; work independently and as part of a collaborative team; multitask effectively; engage effectively with others of diverse cultures or backgrounds; and work a non-standard work week which will include evenings, weekends, holidays, and overnight travel.This posting will remain open until a qualified candidate is chosen,**MINIMUM EDUCATION & EXPERIENCE REQUIREMENTS:****Required Qualifications:*** Bachelor's Degree in Creative Media, Communications, Marketing, Sports Management, Journalism, or appropriate area of specialization* Four years of progressive experience in collegiate athletics, professional sports, agencies, media, marketing, or entertainment* One year of supervisory experience* Valid driver’s license* Proficiency in Adobe Creative Suite, Microsoft 365, Canva, Instagram Edits, presentation software, and emerging creative technologies* Portfolio demonstrating excellence across multiple creative disciplines**Preferred Qualifications:*** Experience mentoring athletes, students, or creative professionals*Please upload a copy of your portfolio/sample work in the Documents section of this online application.***BENEFITS:**Comprehensive benefits package including but not limited to health, dental, life, LTD, AD&D, pension plan (upon eligibility), athletic event tickets, tuition assistance, employee events and recognition programs as well as relocation assistance. Competitive compensation package commensurate with candidate’s previous experience and qualifications. You can view our full benefits guide on the official job posting by visiting www.FloridaGators.com/employment.**ADDITIONAL INFORMATION:**Interviews may be conducted prior to the closing date, but no offer of employment will be extended until after the position closes. Once an official offer is extended and accepted, the candidate will be required to complete the federal Employment Eligibility Verification Form I-9 and will be contingent on satisfactory background screening results. The candidate will also be required to present acceptable and original documents to prove identity and authorization to work in the United States without the need for employment-based visa sponsorship now or in the future. The University Athletic Association, Inc. is an at-will employer, a separate company from the University of Florida and **not a state employer**.**HOW TO APPLY:**Qualified applicants please go to www.FloridaGators.com/employment to apply. For individuals without computer access, stop by the University Athletic Association, Inc. Human Resources offices located on the 2nd floor of the west side of Ben Hill Griffin Stadium.***WE ARE PROUD TO BE A DRUG FREE TOBACCO FREE WORKPLACE.***