Niche Specialist

Procter & Gamble; Cincinnati (OH); Sur place; USD 65 000 - 90 000; Plein temps

Résumé du poste

Procter & Gamble in Cincinnati seeks an Amazon retail media trader to implement paid media strategies within Amazon retail search and DSP for the US Fem Care portfolio. You will collaborate across teams and lead the execution of paid media campaigns.

Responsibilities include activating campaigns, managing pacing and placements, continuously optimizing for ROI and incremental sales, monitoring performance with dashboards, and identifying trends and opportunities across keywords, products, and

Responsabilités

• execute retail search and DSP campaigns aligned with category, brand and retail objectives
• manage day-to-day activation including pacing, bid managment, placements, targeting
• continuously optimize to improve ROI, conversion rate, share of shelf, and incremental sales
• monitor and analyze performance using platform reporting, dashboards and internal tools
• identify trends, risks, and opportuities across keywords, products and retailers

Description du poste

The Amazon retail media trading role supports the US Fem Care business and is responsible for the implementation of our digital paid media strategies within Amazon retail search and DSP. As the Amazon retail media trader, you will be a collaborative and couragous leader whose primiary role is to execute paid media campaigns

Key Responsibilities:

• execute retail search and DSP campaigns aligned with category, brand and retail objectives
• manage day-to-day activation including pacing, bid managment, placements, targeting
• continuously optimize to improve ROI, conversion rate, share of shelf, and incremental sales
• monitor and analyze performance using platform reporting, dashboards and internal tools
• identify trends, risks, and opportuities across keywords, products and retailers