New Product Development & Marketing Manager – Floorcare, Tools & Consumer Products

Shop Vac USA, LLC; Redlands (CA); On-site; USD 110,000 - 140,000; Full time

Benefits offered by this job

Healthcare benefits

401(k) with employer match

Vacation & holidays

Job summary

Hangzhou GreatStar Industrial, Ltd. is seeking a New Product Development & Marketing Manager to own the full NPD process from concept to launch. You will drive product initiatives, align SOPs and stage-gate processes, and collaborate with design teams to create new categories and products.

The role requires strong communication, project management, and market insights, with relocation options to Williamsport, PA or Redlands, CA. This position reports to the VP, Sales & Marketing.

Qualifications

• Bachelor’s degree required in Business, Marketing, Engineering or related field.
• 3–5 years of product management or development experience in consumer products.
• Experience managing products through full development and commercialization cycles.
• Ability to drive projects from concept through launch with measurable results.
• Strong project management and organizational skills with multiple priorities.
• Excellent written and verbal communication; able to influence cross-functionally.
• Willingness to travel domestically and internationally.

Responsibilities

• Drive cross-functional accountability across engineering, sourcing, operations, sales, marketing, finance and supply chain teams.
• Lead project meetings with clear updates on timing, risks and action plans.
• Maintain project schedules, documentation and launch readiness tracking.
• Conduct market research and VOC activities to identify opportunities.
• Develop product specifications, positioning, cost targets and business cases.

Skills

Project management

Cross-functional leadership

Communication skills

Market research

Strategic thinking

Education

Bachelor's degree in Business, Marketing, Engineering or related field

Job description

JOB TITLE: New Product Development & Marketing Manager

DEPARTMENT: Sales & Marketing

SUPERVISOR: VP, Sales & Marketing

THE COMPANY: Hangzhou GreatStar Industrial, Ltd. is one of the largest manufacturers of hand tools in the world, specializing in R&D, and manufacturing high quality products for the DIY, professional and industrial channels. Our brands include Arrow Fastener Co., LLC, Goldblatt, Pony & Jorgensen, Shop – Vac, EverBrite, WorkPro, Hangcha Group, as well as many others.

Shop-Vac USA LLC, located in Williamsport PA is proud to be part of a group of innovative manufacturing companies that also includes SK Tools and TESA Technologies. All three companies are headquartered together, operating as a unified team while maintaining distinct brand identities. A Shared Mission Across Three Brands Though each brand has its own heritage and area of expertise, we work together every day—sharing resources, knowledge, and talent. New team members join a collaborative environment where contributions often span across all three companies. Whether you're on the production floor, in engineering, or part of the corporate team, your work has a direct impact on multiple industry-leading brands. Who We Are Shop-Vac – A global leader in wet/dry vacuum systems, trusted by professionals and homeowners for powerful, reliable cleanup solutions. SK Tools – Manufacturing quality tools for the American technician. We’ve been innovating for American professionals since day one. TESA Technologies – A provider of advanced precision measuring instruments that stand for quality, reliability and longevity.

Shop-Vac USA, SK Professional Tools and TESA PMI are wholly owned subsidiary of GreatStar Tools USA, whose other operating companies include Arrow Fastener Co., LLC & Prime-Line Products.

ABOUT THE POSITION: This position is responsible for leading and owning the complete New Product Development (NPD) process from concept through commercialization and launch. This role drives the execution of new product initiatives while ensuring adherence to company SOP’s, timelines, communication standards and stage-gate processes. The New Product Development Manager will be involved with marketing research to bring back product ideas as well as working with the designer/team to develop new categories and products.

• The ideal candidate is highly organized, execution-focused and capable of driving cross-functional accountability across engineering, sourcing, operations, sales, marketing, finance, quality and supply chain teams. Success in this role requires strong communication skills, urgency, business acumen and the ability to efficiently move products from ideation to market while delivering measurable results.

This position plays a critical role in improving speed-to-market, process efficiency and overall launch execution across the organization.

This position can be based out of our offices in Williamsport, PA or Redlands, CA and is eligible for relocation to Williamsport, PA.

KEY RESPONSIBILITIES:

• Drive communication, accountability and follow-up to ensure projects remain on track and milestones are achieved.
• Lead project meetings and provide clear updates on timing, risks, delays and action plans.
• Maintain project schedules, documentation, status reporting and launch readiness tracking.
• Conduct market research, competitive analysis and Voice of Customer (VOC) activities to identify project opportunities.
• Develop product specifications, positioning, cost targets and business cases for new products.
• Create and manage competitive benchmarking, comp shops and product comparisons.
• Work with domestic and international suppliers and factories to support development, sourcing, testing and launch readiness.
• Partner with strong sourcing and operations teams to support cost reduction, margin improvement and supply chain efficiency initiatives.
• Coordinate product samples, approvals, artwork reviews, packaging updates and engineering change requests.
• Ensure alignment between sales, marketing, operations and engineering throughout the development process.
• Identify process inefficiencies and implement improvements to increase speed, communication and execution efficiency.
• Support forecasting, launch planning and transition of products into production and ongoing business management.
• Ensure products launch on time, within budget and aligned with company objectives.
• Travel domestically and internationally as required to support product development and supplier management.

EXPERIENCE AND QUALIFICATIONS:

• Bachelor’s degree in Business, Marketing, Engineering or related field.
• Minimum 3-5 years of experience in Product Management, New Development or Project management within consumer products, tools, floorcare, appliances or related industries.
• Strong experience managing products through full development and commercialization cycles.
• Proven ability to drive projects from concept through launch with measurable results.
• Strong project management and organizational skills with ability to manage multiple priorities simultaneously.
• Exceptional written and verbal communication skills.
• Demonstrated ability to influence and drive accountability across cross-functional teams without direct authority.
• Strong analytical and business acumen with experience using data to drive decisions.
• Ability to work in a fast-paced environment with a high sense of urgency and ownership.
• Experience improving SOP’s, workflows and operational processes preferred.
• Big Box retail experience preferred.
• Ability to travel internationally as needed.

Great Star Tools offers a range of benefits to meet our employees’ needs, based on eligibility. These benefits include, but are not limited to, our Core benefits: comprehensive healthcare, dental and vision coverage. We offer ancillary benefits, such as Life/AD&D Insurance, Salary Continuation (dependent on location), or Short-Term and Long-Term Disability, Voluntary benefits (i.e. Critical Illness, etc.), Flexible Spending Accounts and Health Savings Accounts. We also offer a 401(k) Safe Harbor Retirement Savings Plan with an Employer Match. Vacation/Sick/Personal/Holiday time off is available. Additional details about these benefits will be provided during the hiring process.

Salary Range: $110,000 – $140,000 commensurate on experience and location, plus bonus

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