New Home Sales Counselor

UnionMain Homes, LLC; Dallas (TX); On-site; USD 60,000 - 90,000; Full time

Job summary

UnionMain Homes in the Dallas–Fort Worth area is hiring a New Home Sales Counselor to welcome and guide prospective buyers through model homes and communities. You will assess buyer needs and present floor plans, features, and pricing, guiding the sale from first contact to contract.

You will coordinate with construction and design teams, maintain accurate CRM records, and host open houses and community events, while following up with leads to create a smooth, informative homebuying journey.

Qualifications

• Must have strong customer-focused approach and sales mindset.
• Experience in New Home Sales or residential real estate is preferred.
• Knowledge of local market trends and homebuilding processes.
• Excellent communication, presentation, and listening skills.
• Ability to work on-site including weekends and evenings.
• Familiar with basic technology tools such as CRM systems and email.

Responsibilities

• Greet and guide prospective buyers through model homes and communities.
• Conduct needs assessments and present floor plans, features, and pricing.
• Manage sales process from initial contact through contract signing.
• Coordinate with construction and design teams and maintain CRM records.
• Host open houses and community events; follow up with leads.
• Provide regular updates to buyers on build progress and timelines.
• Ensure a positive, informative homebuying experience.

Skills

Customer Satisfaction

Customer Service

New Home Sales

Residential Real Estate

Communication

Active Listening

On-site Work

CRM Tools

Education

High School Diploma

Real Estate Licensing (plus)

Tools

CRM Systems

Email

Spreadsheets

Job description

Company Description

UnionMain Homes is a homebuilder with over 50 years of experience helping families create their dream homes. The company focuses on delivering quality construction, thoughtful design, and a smooth homebuying experience. Team members are part of a culture where everyday interactions with homebuyers are valued and meaningful. UnionMain Homes emphasizes customer satisfaction, integrity, and long-term relationships with homeowners.

Role Description

This is a full-time, on-site New Home Sales Counselor role located in DFW Metro area. The New Home Sales Counselor will greet and guide prospective buyers through model homes and communities, conduct needs assessments, and present available floor plans, features, and pricing. Daily responsibilities include managing the sales process from initial contact through contract signing, coordinating with construction and design teams, and maintaining accurate records in the sales CRM. The role also involves hosting open houses and community events, following up with leads, providing regular updates to buyers on build progress, and ensuring a positive, informative experience throughout the home purchasing journey.

Qualifications

• Strong customer-focused skills, including Customer Satisfaction and Customer Service.
• Demonstrated expertise in New Home Sales and Sales within a residential setting.
• Experience or familiarity with Residential Real Estate practices and local market trends.
• Excellent communication, presentation, and active listening skills.
• Ability to work on-site, including weekends and evenings as needed.
• Comfort with basic technology tools (CRM systems, email, spreadsheets).
• Prior experience in homebuilding, real estate, or related sales roles is preferred.
• High school diploma or equivalent required; additional education or real estate licensing is a plus.