New Dealer Specialist

generac; South Burlington (VT); On-site; USD 28,000 - 39,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Life insurance

Long-term disability

Flexible spending account

Health savings account

Paid time off

8 paid holidays

401(k) retirement plan

Job summary

DR Power Equipment, a Generac company, is seeking a motivated New Dealer Specialist to support our dealer network across the United States and Canada. This role combines inbound lead support, outbound business development, dealer relationship building, and onboarding coordination to help independent businesses partner with DR Power Equipment and Generac.

The ideal candidate is professional, self-motivated, organized, comfortable engaging with business owners, and eager to build a career in

Qualifications

• High School Diploma or GED required.
• Minimum 1 year of sales experience.
• Associate’s degree or equivalent relevant experience preferred.
• Prior SAP experience or ERP familiarity is a plus.

Responsibilities

• Respond to inbound inquiries from businesses seeking authorization as DR Power/Generac partners.
• Engage prospective dealers through outbound outreach to expand the network.
• Present partnership opportunities and review program details with decision-makers.
• Develop and maintain dealer pipelines from various sources.
• Build lasting relationships with prospective dealers through onboarding.
• Maintain CRM data and support onboarding with cross-functional teams.

Skills

Sales experience

Cold-calling

Microsoft Office

Education

High School Diploma or GED

Associate’s degree

Tools

SAP

Microsoft Office Suite

Job description

We are DR Power, a Generac Company, professional power equipment done right.

Established in 1985, we are a leader in the design and manufacture of professional-grade gas and battery-powered outdoor power equipment. We are dedicated to the enduring quality and uncompromising performance of everything we build. We stand behind every DR® product and are here to help every customer regardless of when or where they made their initial purchase.

DR Power Equipment, a Generac company, is seeking a motivated and relationship-driven New Dealer Specialist to support the continued growth of our dealer network across the United States and Canada. This role combines inbound lead support, outbound business development, dealer relationship building, and onboarding coordination to help independent businesses successfully partner with DR Power Equipment and Generac.

This newly created position offers an opportunity to help shape and support a growing dealer development initiative while gaining valuable experience in business development, sales operations, customer engagement, and channel partnership growth within a nationally recognized manufacturing organization.

The ideal candidate is professional, self-motivated, organized, comfortable engaging with business owners, and interested in building a career within sales, dealer development, account management, or commercial operations.

Major Responsibilities

• Respond to inbound inquiries from businesses interested in becoming authorized DR Power Equipment and/or Generac sales and service partners.
• Proactively engage prospective business partners through outbound outreach and relationship-building efforts to expand the DR Power dealer network across domestic and Canadian markets.
• Present partnership opportunities and review dealer program details with prospective business owners and decision-makers.
• Develop and maintain prospect pipelines using leads generated from marketing campaigns, trade shows, referrals, business directories, websites, aged leads, and other business development sources.
• Build and manage ongoing relationships with prospective dealers throughout the evaluation and onboarding process.
• Maintain accurate account, pipeline, and activity information within the CRM system.
• Support dealer growth initiatives by meeting established outreach, pipeline, and performance goals.
• Deliver a high level of professionalism, responsiveness, and customer support aligned with company service expectations.
• Partner cross-functionally with Dealer Account Managers and internal teams to support successful onboarding and transition of new dealer accounts.

Minimum Job Requirements

• High School Diploma or GED equivalentrequired

• Minimum 1 years of sales experience

Preferred Job Requirements

• Associate’s degree or equivalent relevant experience.

• Previous experience using SAP or a comparable ERP system.

• Prior cold-calling or outbound sales experience.

• Strong working knowledge of Microsoft Office Suite.

Our Commitment to Fair Pay:

DR Power, a Generac company, is committed to maintaining fair and equitable compensation practices in alignment with pay transparency. We evaluate compensation using objective criteria, including experience, skills, market data, and internal equity, to support consistency and fairness across our workforce.

Compensation: $20.44 - $28.62 per hour

This role is eligible for a target bonus opportunity based on individual and/or company performance and achievement of established goals. Bonus eligibility and payout are not guaranteed.

This position includes a comprehensive benefit package that includes medical, dental and vision plans; life, long-term disability, flexible spending and health savings accounts, accrued paid time off, 8 paid Holidays and 401(k) retirement benefits.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”