General Manager

Crunch Fitness; Dallas (FL); On-site; USD 90,000 - 140,000; Full time

Benefits offered by this job

401K matched

PTO

Getaway Grant

Free Crunch membership

Discounted training

Education opportunities

Growth opportunities

Job summary

Crunch Fitness in Florida is seeking a results-driven General Manager who will lead the club’s performance, drive revenue growth, and mentor a high-energy team. You’ll own member experience, daily operations, and strategic growth initiatives within a fast-expanding franchise.

You will shape coaching culture, monitor KPIs, and partner with regional leadership to execute expansion plans while delivering exceptional results for members and the brand.

Qualifications

• Proven track record in leading sales-driven teams.
• Experience building high-performing clubs or stores.
• Strong communication and coaching skills.

Responsibilities

• Drive Membership Sales: lead by example to meet/reach revenue goals.
• Lead, develop & motivate your team through coaching and accountability.
• Oversee daily club operations ensuring a safe, clean, high-energy environment.
• Ensure top-tier member experience and handle escalated concerns.
• Monitor KPIs and implement action plans to improve performance.
• Collaborate with regional leadership on growth and compliance.
• Represent the brand locally and drive foot traffic to the club.

Skills

Sales leadership

Team development

Performance targets

Communication

Ownership mindset

Leadership by example

Job description

Here We GROW Again! Are you a high-performing leader ready to dominate in one of the fastest-growing fitness companies in the industry?

At Southwest Fitness, a division of CR Fitness, we're not just opening clubs, we’re building a legacy. With 95+ locations and 100+ more on the horizon, we’re looking for General Managers who are driven by sales, team performance, and winning. This role isn’t for the average, it’s for the ambitious.

Crunch is where serious fitness meets serious fun. As a General Manager, you’ll lead from the front, drive revenue, develop high-impact teams, and deliver exceptional member experience, all while building your own career trajectory within a company that’s exploding with opportunity.

Job Summary:

The General Manager is responsible for the overall performance of the club, including revenue growth, team development, member satisfaction, and operational excellence. This role is ideal for a sales-driven leader who thrives in a fast-paced, goal-oriented environment and is passionate about developing talent and growing business results.

Key Responsibilities:

• Drive Membership Sales: Consistently achieve and exceed revenue goals by leading from the front and coaching the team to sell with confidence and urgency.
• Lead, Develop & Motivate Your Team: Recruit, train, and mentor team members while creating a culture of accountability, positivity, and performance.
• Execute Club Operations: Oversee all aspects of daily operations to ensure a clean, safe, and high-energy environment that exceeds member expectations.
• Member Experience: Ensure top-tier customer service, handle escalated member concerns, and create a welcoming environment for all.
• Performance Reporting & KPIs: Monitor daily, weekly, and monthly performance metrics and drive improvements through action plans.
• Collaboration with Regional Leadership: Align with district and regional leadership on growth goals, compliance, and operational strategies.
• Community Outreach: Represent the brand locally by building partnerships, attending events, and driving traffic to the club.

What We Look for:

• Proven success in sales leadership and hitting aggressive performance targets
• A passion for developing high-performing teams and creating a winning culture
• A competitive mindset with the ability to drive results under pressure
• Relentless energy, positive attitude, and a lead-by-example work ethic
• Strong business acumen and ownership mentality
• Clear, confident, and persuasive communication skills
• Prior Fitness management experience required

What We Offer:

• A performance-driven compensation plan(Salary + Bonus) Earning Potential up to $140K (Avg. $90K)
• 401K matched and PTO
• $1000 Getaway Grant (GM & PTM only)
• Free Crunch membership + discounted training
• Continued education and advancement opportunities
• A chance to be part of one of the most aggressive growth stories in fitness

If you’re ready to lead a team, hit big numbers, and build your future, this is your shot.

About CR Fitness

CR Fitness is a leading franchisee of Crunch Fitness. The company is rapidly expanding its club footprint throughout Florida, Georgia, North Carolina, Texas, Tennessee, and Arizona and is led by a veteran management team with over one hundred years of combined experience in the fitness industry. With a comprehensive fitness offering and affordable price point, Crunch Fitness offers unmatched value to its members regardless of fitness level and is well positioned to take advantage of consumers’ increasing focus on health and wellness.

Crunch Fitness is an equal opportunity employer and does not discriminate against any employee or applicant for employment based on race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran status, or military status.