New Business Growth Associate

GBG

Atlanta (GA)

On-site

USD 55,000 - 75,000

Full time

14 days+

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Job summary

GBG Loqate Americas is seeking a Business Development Associate to identify, qualify, and develop new opportunities across Key and Enterprise segments. You will partner with Sales and Marketing to manage inbound demand, run market research, and support Account Executives in maximizing effectiveness.

This role offers cross-functional exposure and a strong path toward enterprise sales or account management within GBG’s Identity and Fraud portfolio.

Qualifications

Strong communication and interpersonal skills.
Naturally curious and analytical, with a passion for understanding businesses.
Excellent organizational and time management skills with strong attention to detail.
Ability to conduct research, synthesize information, and translate findings into actionable insights.
Proactive, self-motivated, and comfortable taking ownership of projects.
Collaborative team player who enjoys working across Sales, Marketing, Customer Success, and other functions.
Experience with or interest in sales and marketing technologies such as Salesforce, LinkedIn Sales Navigator, 6sense, HubSpot, or similar platforms.
Comfortable leveraging AI tools and modern technology to improve productivity, research, and customer engagement.

Responsibilities

Serve as the first point of contact for inbound leads, conducting discovery and qualification to understand business needs, use cases, and fit.
Route qualified opportunities to the appropriate Account Executive while ensuring a seamless prospect experience.
Monitor and manage 6sense intent and ABM alerts, identifying buying signals and coordinating timely follow-up with Sales.
Conduct account, industry, and stakeholder research to support strategic outreach, customer meetings, and opportunity development.
Partner with Account Executives to prepare for prospect and customer meetings, including account briefs, call plans, and research summaries.
Build and maintain target account and contact lists for ABM campaigns, territory planning, and field marketing initiatives.
Support conference and event planning by researching attendees, identifying target prospects, and coordinating pre-event meeting opportunities.
Conduct market and competitive research to identify trends, opportunities, and potential areas for growth.
Maintain accurate lead, account, and activity data within Salesforce and other sales tools to support pipeline visibility and reporting.