New Business Director

Greenpark; New York (NY); On-site; USD 180,000 - 300,000; Full time

Benefits offered by this job

25 days of holidays + US bank holidays

Birthday off

Christmas closure

Monthly entertainment subscription

EAP and wellness programs

LinkedIn Learning access

Referral bonus scheme

Social events and awards

Work from abroad up to 4 weeks per año

Yearly Calm subscription

Job summary

Greenpark in New York seeks a New Business Director to lead North America client acquisition, owning the full sales cycle from outreach to close and reporting to the Chairman & CEO and regional leadership.

You will target CMOs and senior marketing decision-makers across FMCG, pharma, luxury, beauty and financial services, translating AI-enabled capabilities into commercial value and shaping category strategy through industry events and partnerships.

Qualifications

• 8+ years in new business, sales or growth leadership in marketing, media, data, martech or consulting
• Proven track record closing six and seven-figure annual contracts with enterprise or Fortune 500 clients
• Existing relationships with senior marketing decision makers in FMCG, pharma, luxury, beauty or hospitality
• Fluency in AI, search, content and digital marketing landscapes and curiosity about AI in brand discovery
• Strong written and verbal communication with presence in senior client rooms
• Aligned with Greenpark’s values: We Strive, Acting Together, With Kindness

Responsibilities

• Build and own the New Business function for North America with accountability for pipeline, forecasting and revenue targets
• Develop and execute outbound strategy targeting CMOs, Heads of Digital, Heads of Content and innovation leads across FMCG, pharma, luxury, beauty, hospitality and financial services
• Lead the full sales cycle from outreach to proposal, pitch and contract close with strategy, product and delivery teams
• Represent Greenpark's AI Discovery products and translate capability into commercial value for clients
• Build and maintain a senior network across existing and target client organizations and industry bodies
• Collaborate with CEO and Group MD on account-based marketing, thought leadership and market positioning for North America
• Represent Greenpark at industry events, panels and client meetings across the region
• Provide market and competitive intelligence to inform product and proposition development

Skills

New business leadership

Enterprise sales

Sales leadership

AI familiarity

Content & digital marketing

Job description

Greenpark is a global, award-winning digital agency specialising in omnichannel search and social. Our raison d’etre is to create amazing content that people and algorithms love. How? Through data-led and performance-driven search and social content to help brands create meaningful connections that impact people's lives. Our unique expertise in Omnichannel Search & Insights, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house models. We do this for a global client portfolio including Unilever, Campari Group, AIA, Sanofi, Nestle, Lipton, Kimberley Clark, Straumann, Ricola, Globe Telecom, and more

Want the real inside scoop? Our Playbook gives you a peek into how we work, collaborate, and get things done at Greenpark. Check it out here

Our Values

As a company, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us

About the role

Greenpark is looking for a New Business Director to lead new client acquisition across North America, based in New York. This is a high-visibility, high-impact role for someone who wants to build a market from a position of real proof points, not a cold start. You will own the full new business cycle: pipeline generation, positioning, pitch leadership and close, working closely with the Chairman & CEO, Group MD and regional leadership

This role suits someone who has sold complex marketing, media, data or technology services into large enterprise and Fortune 500 clients, who is comfortable being the face of new business in market, and who wants to help shape a category as it forms

What you’ll do

• Build and own the New Business function for North America, with full accountability for pipeline, forecasting and revenue targets
• Develop and execute an outbound strategy targeting CMOs, Heads of Digital, Heads of Content and innovation leads across FMCG, pharma, luxury, beauty, hospitality and financial services
• Lead the full sales cycle from first outreach through proposal, pitch and contract close, partnering with strategy, product and delivery teams to build compelling, credible proposals
• Represent Greenpark's proprietary AI Discovery products, translating technical capability into commercial value for prospective clients
• Build and maintain a senior network across existing and target client organizations, industry bodies and relevant conferences and events
• Work closely with the CEO and Group MD on account-based marketing, thought leadership and market positioning for North America
• Represent Greenpark at industry events, panels and client meetings across the region
• Feed market and competitive intelligence back into product and proposition development

About you

• 8 or more years of new business, sales or growth leadership experience in a marketing, media, data, martech or consulting environment
• A demonstrated track record of closing six and seven figure annual contracts with large enterprise or Fortune 500 clients
• Existing relationships with senior marketing decision makers in one or more of FMCG, pharma, luxury, beauty or hospitality
• Fluency in AI, search, content and digital marketing landscapes, and genuine curiosity about how AI is reshaping brand discovery
• Confidence operating as an individual contributor and market builder, comfortable with ambiguity and pace
• Sharp commercial instincts paired with the ability to build credible, consultative relationships rather than transactional ones
• Excellent written and verbal communication, and strong presence in senior client rooms
• You live & breathe Greenpark’s core values ‘We Strive’, ‘Acting Together’, ‘With Kindness’ -
• championing openness, respect, innovation, and teamwork - so that every interaction, both internally and externally, reflects our commitment to our values

How we’ll support you

• 25 days of holidays + US bank holidays and your birthday off
• Christmas Closure - (extra days on top of your holiday allowance)
• A monthly entertainment subscription paid by the company (e.g. Amazon Prime, Netflix, Spotify, etc)
• Access to VDU Eye Tests and Employee Assistance Programme (EAP)
• Participate in wellness and peer recognition initiatives (e.g. On The Spot Awards and Value Champion Awards)
• LinkedIn Learning – Access to a leading online learning platform, which offers a wide variety of courses including business, creative and technical skills
• Referral Bonus Scheme
• Social Events – Join us for our major annual social events: Spring, Summer, Halloween and Christmas parties, plus many other ad-hoc events
• WFA policy – work from abroad for up to 4 weeks per year
• Yearly Calm subscription

At Greenpark, we believe the best ideas come from the widest range of perspectives. We welcome and celebrate every background, identity, and experience across our global workforce. By fostering a culture of respect, inclusivity, and collaboration, we’re committed to ensuring everyone’s voice is heard and everyone can thrive

All applications shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status or any other protected characteristics