Marketing & PR Executive – North America

The Imagination Group; New York (NY); Híbrido; USD 90.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work model

Comprehensive paid time off

Generous parental leave

Up to 4% 401k match

Descripción de la vacante

The Imagination Group in New York is seeking a Marketing & PR Executive to amplify the agency’s presence across North America. You will work with the Global PR & Marketing Manager, driving media coverage, thought leadership, and content that showcases Imagination’s experiential marketing solutions across B2B and B2C sectors.

You’ll collaborate across departments to grow the agency’s voice, identify awards, lead events, and develop compelling case studies and social content that aligns with

Formación

• Experience in marketing or PR, ideally in creative/experiential environments.
• Outstanding writing and storytelling with ability to tailor for audiences.
• Strategic, proactive, with strong attention to detail.
• Excellent interpersonal and collaboration skills.

Responsabilidades

• Develop PR, fame-building and event strategies for North America.
• Manage press/media relations and coordinate with US PR agency.
• Identify awards opportunities and manage submissions.
• Create thought leadership content and secure speaking engagements.
• Produce case studies and content for website and social channels.
• Support social media planning and asset development.

Conocimientos

Marketing & PR experience

Excellent writing

Storytelling

Social media strategy

Interpersonal skills

Project management

Analytics awareness

Content creation

Herramientas

Google Analytics

CMS platforms

Descripción del empleo

Marketing & PR Executive – North America

Working out of Imagination’s New York studio, you’ll play a crucial role in amplifying the local and global presence of the agency across North America. Through an eclectic range of marketing and PR activities, you’ll help deliver against Imagination’s global marketing strategy in North America and amplify awareness of Imagination’s experiential marketing solutions, project work, and original thinking across a diverse range of sectors and clients spanning both B2B and B2C.

As the Marketing & PR Executive, you’ll work closely with the Global PR & Marketing Manager, collaborating across departments, projects, and levels of seniority to help grow and develop the agency’s voice. Success in the role will mean driving awareness of Imagination amongst new audiences, sustaining engagement amongst existing audiences, driving improved market perception, and contributing to new business opportunities and wins.

Key Responsibilities

PR, Fame-Building & Events

Press & Media Relations: Build and nurture a strong network of press, trade publications, and media partners across North America to secure targeted media coverage. Manage the day-to-day relationship with Imagination’s US PR agency to ensure relevant and consistent coverage and content. Support day-to-day PR communications across the business.

Event Strategy: Identify and coordinate participation in relevant industry events to improve agency fame and presence. You’ll also manage any Imagination owned client engagement events, including panel discussions, leadership breakfast events etc.

Award Writing & Submissions: Identify and manage relevant awards opportunities in the US spanning experiential, creative, and marketing industries. Tailor storytelling around our work to relevant award categories that boost Imagination’s profile and strengthen existing client relationships. Work closely with client teams to develop submissions, coordinate attendance at award ceremonies and communicate wins.

Thought Leadership: Work closely with Imagination’s strategy and leadership teams to develop original, insightful and valuable content aligned with our core services, emerging North American cultural trends and key client challenges. Proactively identify opportunities for

Imagination’s creative and strategic leaders to share their expertise through speaking engagements, industry panels, interviews and judging roles.

Content Creation & Storytelling

Case Studies & Content: Write and package narrative-driven case studies, project summaries and campaign highlights that articulate Imagination’s creative and strategic impact. Work with the Global PR & Marketing Manager to develop and publish North American content across Imagination’s website and social channels.

Social Media & Copywriting: Support the global marketing team in developing Imagination’s social media strategy, with a particular focus on North American audiences and LinkedIn. Draft engaging content aligned with global brand guidelines, contribute to content planning, schedule posts and source relevant assets.

Creative Content Production: Collaborate with designers and creative teams to develop compelling visual assets and content for Imagination’s website, social channels and wider marketing initiatives.

Digital Marketing & Analytics: Utilize tracking and analytics tools to monitor content performance, understand audience engagement and identify opportunities to improve Imagination’s digital marketing strategy.

New Business & Lead Generation

Lead-Generating Content: Support the development and delivery of targeted marketing content and campaigns designed to engage prospective clients, communicate Imagination’s capabilities and generate new business opportunities.

New Business Support: Work closely with the Managing Director and Business Directors to support incoming leads, credentials presentations, introductory client conversations and RFP responses.

Marketing & Business Development Coordination: Provide day-to-day support across the Marketing, PR and New Business teams, helping ensure activities are coordinated and aligned with the agency’s wider commercial objectives.

What success could look like in Year 1:

Increased Market Perception: Measurable uplift in brand awareness and press coverage across targeted North American trade and business media.

Elevated Presence: Secure a strategic presence at top-tier industry events and key awards submissions.

Streamlined Pipeline: A steady stream of high-quality case studies and social content regularly published across global channels.

Skills, Knowledge and Expertise

• Experience in a marketing or PR role, ideally within a creative, experiential or communications environment.
• Excellent writing and storytelling skills, with the ability to adapt content for different audiences and channels.
• A creative approach to social media strategy, content development and audience engagement.
• A strategic mindset, entrepreneurial spirit and strong attention to detail.
• Highly developed interpersonal and communication skills, with a positive, proactive and collaborative approach.
• Ability to manage multiple projects, prioritise effectively and work efficiently under tight deadlines.
• An eagerness to learn, contribute ideas and get involved across different areas of the business.
• Experience managing website CMS platforms is an advantage.
• Proven background interpreting data from analytics platforms such as Google Analytics is an advantage.
• Previous agency experience is an advantage but not essential.

What we can offer you:

• Work with a state-of-the-art product and deliver it to exciting and innovative brands
• Learning and development opportunities that contribute to professional growth
• A fun, engaging work culture
• Be part of a mission-driven team that values agility, integrity, and excellence
• Opportunity to contribute to large-scale, high-impact projects from day one

Benefits and perks offered:

• Comprehensive paid time off benefits
• Hybrid work model, where our team comes into the office a minimum of 3 days per week
• Generous parental leave
• Up to 4% safe harbor company 401k match

WHAT MAKES US, US

We spark the imaginationChanging the way people think, feel and act

We design experiences that create memories, change behaviours and shape cultures

We specialise in consultancy, brand destinations, live events, content and investor communications

Imagination believes that diversity, equity and inclusion are more than just words, and more than a legal framework or a moral obligation – they are guiding principles that, when acted upon, make us stronger, more innovative and more creative as an organisation.

We commit to not only significantly increasing our efforts to effect change today, but also to ensure that our efforts will be sustained for the long-term.

To support us on this journey we have appointed a Diversity, Equity and Inclusion Board to help shape our plans to bring about positive change, to help us learn and keep us all moving forward together.

We believe the responsibility for a diverse, equitable and inclusive workplace ultimately rests with all of us.

We believe that all employees should feel a sense of belonging at Imagination – regardless of their race, religion or belief, gender identity, age, sexual orientation, disability or background.

We believe racism has no place within our workplace or our work culture and we reject all forms of hatred, prejudice, intolerance and discrimination.

We believe that Black Lives Matter and it is our expectation that all employees become actively committed to making unbiased choices and are anti-racist in everything they do. Our Imagination community must share and live these beliefs, as diversity makes us stronger.

Our priority is humanity and our efforts towards a more diverse, more equitable and more inclusive workplace are never done.

Application

• Role Marketing & PR Executive – North America
• Location New York, America
• Department Operations – Market Leadership

We love nothing more than creative, unique and distinct value‑driven …