Content Director

Greenpark; New York (NY); A distancia; USD 150.000 - 230.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

25 days holidays + US bank holidays

Birthday off

Monthly entertainment subscription

Eye tests & EAP

Wellness initiatives & recognition

LinkedIn Learning access

Social events & major company parties

Work from abroad up to 4 weeks/year

Calm subscription

Descripción de la vacante

Greenpark, a global digital agency, seeks an Omnichannel Content Director to lead content strategy and delivery for a US client portfolio. You will oversee web and social content—from search-led articles to social-first formats—ensuring cohesive storytelling across channels and AI-enabled workflows.

You will mentor editors, writers and strategists, champion best practices, and collaborate with cross-functional teams.

Formación

• Significant experience (10+ years) leading and developing high-performing content teams.
• Deep expertise across web content and social media, with ability to craft storytelling that performs across websites, social platforms and search.
• Strong grasp of SEO and content for LLM visibility, including structuring content for ranking and AI citation.
• Solid understanding of social platforms, formats, and social search; hands-on with social listening and community tools.
• Fluent omnichannel content planning and strategy, aligning paid, organic, web and social activity.
• Expertise in web, search and social analytics to turn data into actionable recommendations.
• Experience applying AI tools to content workflows and guiding teams through AI adoption; governance is a plus.
• Agency experience across sectors like food & drink, health, beauty, luxury; adaptable tone and compliance.

Responsabilidades

• Set up and own omnichannel content strategy for a portfolio of US clients, creating a single narrative across websites, social platforms and AI search.
• Lead the delivery of performance-driven web and social content—articles, product pages, and social-first content—built on search and audience insight.
• Drive client visibility wherever people search, championing GEO/AEO and social search alongside SEO.
• Lead, mentor and grow editors, writers, strategists and social specialists with clear quality standards.
• Champion AI adoption across the content team, embedding tools with governance and upskilling the team.
• Set and govern tone of voice, editorial guidelines and workflows for efficiency and performance.
• Act as senior client partner, presenting strategy and recommendations and contributing to new business.
• Collaborate with Search & Insights, Digital PR, Influencer and Performance Tech teams.
• Stay ahead of developments in search, social platforms and AI, feeding insights into client strategy and Greenpark’s offerings.

Conocimientos

Omnichannel content strategy

Team leadership

SEO for LLM visibility

AI adoption in content

Content planning

Analytics to insights

Stakeholder management

Herramientas

Claude

ChatGPT

Gemini

Descripción del empleo

Greenpark is a global, award-winning digital agency specializing in LLM visibility, search and social. Our raison d’être is to create amazing content that people and algorithms love. How? Through data-led and performance-driven search and social content to help brands create meaningful connections that impact people's lives. Our unique expertise in Omnichannel Search & Insights, Creative Content and Performance Tech is delivered to our clients via an ad agency and in-house models. We do this for a global client portfolio including Unilever, Campari Group, AIA, Opella, Nestlé, Lipton, Kimberly-Clark, Straumann, Ricola, Globe Telecom, and more.

Want the real inside scoop? Our Playbook gives you a peek into how we work, collaborate, and get things done at Greenpark. Check it out here

Our Values

As a company, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us.

About the role

As Omnichannel Content Director, you will lead content strategy and delivery across both web and social for a portfolio of our US clients, spanning Greenpark’s verticals including food and drink, health and pharmaceuticals, beauty and wellness, and luxury. Based in the US, you’ll own an integrated content offering that works equally hard on site and on social – from search-led articles and product pages to social-first content and community – built to be found wherever people search: on Google, on platforms such as TikTok, Instagram and YouTube, and in AI assistants and LLMs such as ChatGPT, Gemini and Perplexity. Based in the USA, you’ll help to lead a multidisciplinary team of editors, writers and social specialists, champion the smart adoption of AI across our content workflows, and partner closely with our Search & Insights, Digital PR, Influencer and Performance Tech teams. You’ll report to the Head of Content.

What you’ll do

• Set up and own omnichannel content strategy for a portfolio of US clients, creating a single narrative that activates cohesively across websites, social platforms and AI search.
• Lead the delivery of performance-driven web and social content – from articles and product pages to social-first content – built on search, social and audience insight.
• Drive client visibility wherever people search, championing LLM visibility (GEO/AEO) and social search alongside SEO.
• Lead, mentor and grow a multidisciplinary team of editors, writers, strategists and social specialists, setting clear standards for quality and performance.
• Champion AI adoption across the content team, embedding tools and workflows with clear quality standards and guardrails, and upskilling the team to use them well.
• Set and govern tone of voice, editorial guidelines and ways of working – including team structures, processes and workflows – putting performance and efficiency at the heart of everything you do.
• Act as a senior client partner, presenting strategy, performance and recommendations, and contribute to new business and the development of Greenpark’s content services.
• Collaborate closely with our Search & Insights, Digital PR, Influencer and Performance Tech teams, and stay ahead of developments in search, social and AI.
• Stay ahead of developments in search, social platforms and AI – including how AI models surface and cite content – and feed this insight into client strategy and Greenpark’s wider service offering.

About you

• Significant experience (10+ years) leading and developing high-performing content teams, with a collaborative, mentoring style and a focus on delivery at pace.
• Deep expertise across both web content and social media, with a proven ability to shape storytelling that performs on websites, on social platforms and in search.
• A strong grasp of SEO and content for LLM visibility (GEO/AEO), including how to create and structure content that ranks in search and is cited by AI models.
• A strong understanding of social platforms, best-practice content formats and social search, with hands-on experience of social listening and community management tools.
• Fluent in omnichannel content planning and strategy, with experience aligning paid, organic, web and social activity.
• An expert understanding of web, search and social analytics, with the ability to turn data into insight and clear recommendations.
• Demonstrated experience applying AI tools (such as Claude, ChatGPT, Gemini and specialist content tools) to content workflows and leading teams through AI adoption; experience developing AI guidelines or governance frameworks is a strong advantage.
• Agency experience across a range of sectors – including food and drink, health and pharmaceuticals, beauty and wellness, and luxury – with the ability to adapt tone, compliance and storytelling to each audience.
• Confident with clients, with experience presenting to senior stakeholders and contributing to new business.
• Based in the US with a strong understanding of the US market, and comfortable working within a global company across time zones.
• You live & breathe Greenpark’s core values ‘We Strive’, ‘Acting Together’, ‘With Kindness’ - championing openness, respect, innovation, and teamwork - so that every interaction, both internally and externally, reflects our commitment to our values.

How we’ll support you

• 25 days of holidays + US bank holidays and your birthday off.
• Christmas Closure - (extra days on top of your holiday allowance)
• A monthly entertainment subscription paid by the company (e.g. Amazon Prime, Netflix, Spotify, etc)
• Access to VDU Eye Tests and Employee Assistance Programme (EAP).
• Participate in wellness and peer recognition initiatives (e.g. On The Spot Awards and Value Champion Awards).
• LinkedIn Learning – Access to a leading online learning platform, which offers a wide variety of courses including business, creative and technical skills.
• Social Events – Join us for our major annual social events: Spring, Summer, Halloween and Christmas parties, plus many other ad-hoc events.
• WFA policy – work from abroad for up to 4 weeks per year.
• Yearly Calm subscription.

At Greenpark, we believe the best ideas come from the widest range of perspectives. We welcome and celebrate every background, identity, and experience across our global workforce. By fostering a culture of respect, inclusivity, and collaboration, we’re committed to ensuring everyone’s voice is heard and everyone can thrive.

All applications shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, national origin, age, neurodivergence, disability status, veteran status or any other protected characteristics.