Integrated Marketing Campaign Lead

C002 Medical University Hospital Authority (MUHA); United States; On-site; USD 90,000 - 120,000; Full time

Job summary

Medical University of South Carolina (MUSC) seeks a Campaign Manager to lead integrated marketing campaigns for Heart and Vascular. You will translate service line priorities into audience-focused, measurable programs, collaborating with the Office of Communications and Marketing (OCM) and external agencies.

You will drive speed-to-market, audience journey development, and data-informed optimization, delivering PESO-channel strategies and measurable business impact across campaigns.

Qualifications

• Bachelor's degree or equivalent experience; marketing/communications/business preferred
• Five+ years in integrated marketing campaigns with measurable results
• Experience in product marketing or service line marketing environments
• Experience with multi-channel paid campaigns, digital journeys, demand generation, measurement and optimization
• Experience executing PESO channel strategies is required
• Strong project management and communication skills

Responsibilities

• Leads development and execution of integrated marketing campaigns across priorities.
• Develops campaign briefs, audience journeys, messaging frameworks, project plans, and channel requirements.
• Reports campaign outcomes clearly through dashboards and insight summaries.
• Serves as liaison between service line stakeholders and OCM colleagues.
• Uses market research, CRM data, analytics to develop focused, measurable programs and demonstrate business impact.

Skills

Multi-channel campaigns

Digital journeys

Demand generation

Campaign measurement

Data-driven optimization

Project management

Written communication

Agency management

Education

Bachelor's degree or equivalent experience

Tools

CRM software

Marketing dashboards

Job description

Medical University of South Carolina (MUSC) seeks a Campaign Manager to lead integrated marketing campaigns for Heart and Vascular. You will translate service line priorities into audience-focused, measurable programs, collaborating with the Office of Communications and Marketing (OCM) and external agencies.

You will drive speed-to-market, audience journey development, and data-informed optimization, delivering PESO-channel strategies and measurable business impact across campaigns.