National Wine Sales Leader - DTC, Wholesale & Hospitality

Terry Black s Barbecue LLC; Austin (TX); On-site; USD 70,000 - 120,000; Full time

Job summary

Black Family Hospitality (BFH) is an expanding boutique hospitality company built on creativity, operational excellence, elevated guest experiences, and a deep commitment to wine, food, and hospitality culture.

The National Sales Manager role oversees sales growth, hospitality integration, and wine programs while supporting the broader strategic direction by the SVP of Beverages & Estates. This position drives wholesale, retail, DTC, and national account sales for BFH’s estate wine portfolio.

Qualifications

• Bachelor's degree in related field preferred.
• Minimum 3 years of wine sales experience.
• Existing relationships within the hospitality community.
• Strong hunter mentality with ability to open new accounts.
• Excellent presentation, communication, negotiation, and relationship-building skills.
• Highly organized, self-motivated and accountable.
• Comfortable working independently in a fast-growing environment.
• Experience with multi-unit hospitality groups, luxury brands, wineries, or lifestyle concepts preferred.
• Ability to travel frequently and work flexible hours as business needs require.
• WSET, Court of Master Sommeliers or related certifications preferred.

Responsibilities

• Achieve sales goals within set timeframes and meet business objectives.
• Acquire new business and maintain distribution channels and key accounts.
• Represent the company at trade shows, distributor meetings, wine tastings, and events.
• Drive growth in wine club memberships, e-commerce, and DTC initiatives.
• Plan regular sales visits to accounts and manage a structured CRM pipeline.
• Execute BFH wines as preferred wines by the glass in leading hospitality accounts.
• Identify new business opportunities and expand relationships.
• Oversee estate winery DTC activities and member programs.
• Collaborate with marketing and culinary teams for storytelling around estate wines.
• Ensure estate operations comply with regulations.

Skills

Wine sales

Hunter mentality

Negotiation

Presentation

Relationship-building

Organized

Independent

Travel flexible

Hospitality experience

Multi-unit experience

Education

Bachelor's degree in Hospitality Management, Business, Marketing, Wine Business, or related field

Job description

Black Family Hospitality (BFH) is an expanding boutique hospitality company built on creativity, operational excellence, elevated guest experiences, and a deep commitment to wine, food, and hospitality culture.

The National Sales Manager role oversees sales growth, hospitality integration, and wine programs while supporting the broader strategic direction by the SVP of Beverages & Estates. This position drives wholesale, retail, DTC, and national account sales for BFH’s estate wine portfolio.