National Wine & Hospitality Sales Director

Black Family Hospitality; Austin (TX); On-site; USD 120,000 - 180,000; Full time

Job summary

Black Family Hospitality (BFH) is an expanding boutique hospitality company focused on wine, food, and guest experiences. The National Sales Manager leads sales growth across wholesale, retail, and DTC while aligning with the SVP of Beverages & Estates.

You will work with founders, winemakers, distributors, and key accounts to elevate BFH wine brands across channels. The role emphasizes driving national account partnerships, strong hospitality integration, and a results-driven approach to

Qualifications

• Bachelor’s degree in Hospitality Management, Business, Marketing, Wine Business, or related field preferred.
• Minimum 3 years of successful wine sales experience.
• Existing relationships within the hospitality community.
• Strong hunter mentality with a demonstrated ability to open new accounts.
• Excellent presentation, communication, negotiation, and relationship-building skills.
• Highly organized, self-motivated, and accountable.
• Comfortable working independently in a fast-growing entrepreneurial environment.
• Experience working with multi-unit hospitality groups, luxury brands, wineries, or lifestyle-driven concepts preferred.
• Ability to travel frequently and work flexible hours as business needs require.

Responsibilities

• Drive wholesale, retail, DTC, and national account sales initiatives for BFH’s estate wine portfolio.
• Oversee sales growth, hospitality integration, and wine programs in line with SVP direction.
• Represent BFH at trade shows, distributor meetings, wine tastings, media events, and industry functions.
• Build annual onsite events calendar with hospitality, marketing, and culinary teams.
• Develop and manage a structured sales pipeline using CRM and sales data.
• Enhance guest experiences and hospitality execution across BFH venues.

Skills

Hunter mentality

Presentation skills

Communication

Negotiation

Relationship building

Organizational skills

Independent work

Travel readiness

Hospitality industry knowledge

Education

Bachelor’s degree in Hospitality Management, Business, Marketing, Wine Business, or related field

Job description

Black Family Hospitality (BFH) is an expanding boutique hospitality company focused on wine, food, and guest experiences. The National Sales Manager leads sales growth across wholesale, retail, and DTC while aligning with the SVP of Beverages & Estates.

You will work with founders, winemakers, distributors, and key accounts to elevate BFH wine brands across channels. The role emphasizes driving national account partnerships, strong hospitality integration, and a results-driven approach to