National Value Marketing Lead

McDonald's Restaurants Limited; Chicago (IL); On-site; USD 85,000 - 106,000; Full time

Benefits offered by this job

Health insurance

Bonus eligibility

Job summary

McDonald’s is seeking a Supervisor, U.S. Value & Affordability Marketing, Mass Value, to drive national mass value initiatives and the digital flash offer strategy. You will work with cross-functional teams to plan, develop, and execute campaigns that strengthen value perception and support growth across the U.S.

market. The role requires a Bachelor’s in Marketing or Business and 3+ years in marketing or related fields, with a strong ability to synthesize data into actionable recommendations and

Qualifications

• Bachelor’s Degree in Marketing or Business, or related field.
• 3+ years of experience across marketing, operations, or related disciplines.
• Strong ability to translate data and insights into clear recommendations.

Responsibilities

• Develop and execute national mass value strategies and promotions to strengthen value perception.
• Collaborate with RGM, Field Marketing, SIP, Operations, and Marketing sub-teams on value opportunities and go-to-market planning.
• Create clear presentations, pre-reads, and operator-facing materials to support alignment and decision-making.

Skills

Communication

Project management

Cross-functional collaboration

Ambiguity tolerance

Influential leadership

Inclusion and teamwork

Data interpretation

Value promotion

Education

Bachelor’s Degree in Marketing or Business

Job description

McDonald’s is seeking a Supervisor, U.S. Value & Affordability Marketing, Mass Value, to drive national mass value initiatives and the digital flash offer strategy. You will work with cross-functional teams to plan, develop, and execute campaigns that strengthen value perception and support growth across the U.S.

market. The role requires a Bachelor’s in Marketing or Business and 3+ years in marketing or related fields, with a strong ability to synthesize data into actionable recommendations and