Value Platform Lead, Product Marketing

YUM; Plano (TX); Hybrid; USD 105,000 - 111,000; Full time

Job summary

KFC in the United States is hiring Associate Manager, Product Marketing - Everyday Value. You will own the value portfolio, design and launch commercial offers, and work with multiple teams to drive visits, frequency and habit formation.

This role emphasizes cross-functional leadership, testing, and scaling successful value platforms, with a focus on delivering measurable sales growth and strong execution across the 4Ds.

Qualifications

• BA or BS degree required; MBA preferred.
• 4+ years of marketing, product or commercial experience.
• Experience with established CPG brands or in QSR/restaurants is a plus.
• Demonstrated experience managing cross-functional programs from strategy to execution.

Responsibilities

• Own the value portfolio: design, launch, optimize and scale value platforms.
• Lead cross-functional collaboration across Insights, Finance, Operations, IT, Digital, Retail Marketing and agencies.
• Plan the value calendar, develop business cases, coordinate tests and national launches.
• Track performance and adjust programs for growth and profitability.

Skills

Commercial judgment

Analytical skills

Communication skills

Data-driven recommendations

Independent & collaborative

Passion for food & customer experience

Education

Bachelor's degree

MBA preferred

Job description

KFC in the United States is hiring Associate Manager, Product Marketing - Everyday Value. You will own the value portfolio, design and launch commercial offers, and work with multiple teams to drive visits, frequency and habit formation.

This role emphasizes cross-functional leadership, testing, and scaling successful value platforms, with a focus on delivering measurable sales growth and strong execution across the 4Ds.