Associate Manager, Product Marketing -Everyday Value

KFC Corporation; Plano (TX); Presencial; USD 90 000 - 120 000; Tempo integral

Resumo da oferta

KFC Corporation in Plano, TX is seeking an Associate Manager, Value to drive the design, launch, optimization and scaling of value platforms that attract new visits and increase frequency. You will turn the value strategy into commercially viable offers and programs, and oversee the value calendar and pipeline.

You will collaborate across Consumer Insights, Finance, Operations, RSCS, FIT, Digital, Retail Marketing and agencies to move work through the 4Ds process with speed and strong execution.

Responsabilidades

• Own design, launch, optimization and scaling of value platforms.

Descrição da oferta de emprego

The Associate Manager, Value owns the design, launch, optimization and scaling of proven value platforms that drive new visits, frequency and habit formation.

This role turns the value strategy into commercially viable offers and programs. You will build the value calendar and offer pipeline, develop business case recommendations, coordinate test and national launch readiness, and use performance and competitive signals to improve results.

You will work across Consumer Insights, Finance, Operations, RSCS, FIT, Digital, Retail Marketing, IMC, Media, and agencies to move work through the 4Ds process (Discover, Dive, Design and Deploy) with speed, clarity and strong execution.