Value Platform Marketing Lead

KFC; Plano (TX); On-site; USD 105,000 - 111,000; Full time

Benefits offered by this job

Bonus eligibility

Job summary

KFC is seeking an Associate Manager, Value to own the design, launch, and scaling of value platforms that drive new visits, frequency and habit formation. You will translate insights into commercially viable offers and manage the value calendar and pipeline across group, individual, and snacking occasions.

In this role you’ll collaborate with Consumer Insights, Finance, Operations, Digital, Retail Marketing and agencies to move work through the 4Ds: Discover, Dive, Design and Deploy, ensuring

Qualifications

• BA or BS degree required; MBA preferred.
• 4+ years of marketing, product or commercial experience.
• Experience with established CPG brands or in QSR/restaurants preferred.

Responsibilities

• Own the Value portfolio and manage the value calendar and offer architecture.
• Lead proven value platforms from design through national execution.
• Translate consumer, category, macro and competitive inputs into optimization actions.
• Coordinate cross-functional partners to move programs from test to scale.
• Prepare programs for gates, supply deadlines and national scale decisions.

Skills

Commercial judgment

Analytical skills

Communication skills

Data-driven decisions

Growth platforms

Education

BA or BS degree

MBA preferred

Job description

KFC is seeking an Associate Manager, Value to own the design, launch, and scaling of value platforms that drive new visits, frequency and habit formation. You will translate insights into commercially viable offers and manage the value calendar and pipeline across group, individual, and snacking occasions.

In this role you’ll collaborate with Consumer Insights, Finance, Operations, Digital, Retail Marketing and agencies to move work through the 4Ds: Discover, Dive, Design and Deploy, ensuring