National Sales Manager

MST Rebar Inc.; United States; On-site; USD 120,000 - 210,000; Full time

Job summary

MST Rebar USA is seeking an experienced National Sales Manager to lead the growth and commercialization of our GFRP Rebar across the United States. This role combines strategy with hands-on leadership to build markets, develop distribution, grow strategic accounts, and drive market adoption of GFRP technology with engineering and sales teams.

The ideal candidate will be a strategic, hands-on leader with deep experience inSales and channel development, capable of managing a national distributor

Qualifications

• 10+ years of progressive sales and business-development experience.
• Experience leading sales teams and developing national or multi-market sales strategies.
• Experience in construction materials, concrete, reinforcement, building products, distribution, or a technical industry.
• Strong understanding of distribution and channel management.
• Demonstrated experience with pricing, margins, negotiations, and strategic accounts.
• Strong commercial and financial judgment.
• Ability to understand and confidently sell technical products.
• Excellent communication, negotiation, presentation, and relationship-building skills.
• Entrepreneurial mindset to build a market rather than just manage an established one.
• Strong analytical and organizational skills.
• Willingness to travel extensively throughout the United States.

Responsibilities

• Develop and execute MST's national sales strategy and growth plans.
• Build and manage a national distributor and dealer network.
• Develop strategic national and key customer accounts.
• Identify new markets, applications, and opportunities for GFRP.
• Build relationships with contractors, engineers, developers, owners, distributors, and other key decision-makers.
• Manage direct and distribution sales channels and resolve channel conflicts.
• Set pricing, margins, and commercial discipline.
• Lead, coach, and develop a high-performing national sales team.
• Set sales targets, KPIs, forecasting, and CRM discipline.
• Work with Engineering to support specs, training, and market adoption.
• Collaborate with Marketing, Manufacturing, Operations, Finance, and Customer Service to support national growth.
• Monitor market trends and competitive activity.
• Provide market intelligence and recommendations for growth and investment.
• Lead major opportunities and strategic projects for new markets and long-term adoption.

Skills

Sales leadership

Channel management

Strategic planning

Negotiation

Technical product knowledge

Relationship building

Presentation skills

Analytical skills

Travel readiness

Education

Bachelor's degree in Engineering, Business, Marketing, Construction Management, or related field

Equivalent relevant industry experience will be considered

Tools

CRM systems

Microsoft Office

Job description

MST Rebar USA is seeking an experienced National Sales Manager to lead the continued growth and commercialization of our Glass Fiber Reinforced Polymer (GFRP) Rebar throughout the United States.

This is more than a traditional sales leadership role. GFRP is an emerging category, and this position will play a key role in building the market, developing distribution, growing strategic accounts, and establishing MST as a leading GFRP reinforcement provider.

The ideal candidate is a strategic, hands-on commercial leader who can build markets, develop people, manage complex channels, and turn opportunities into sustainable growth.

Key Responsibilities

• Develop and execute MST's national sales strategy and growth plans.
• Build, develop, and manage a national distributor and dealer network.
• Develop strategic, national, and key customer accounts.
• Identify new markets, applications, and opportunities for GFRP.
• Build relationships with contractors, engineers, developers, owners, distributors, and other key decision-makers.
• Manage direct and distribution sales channels and effectively resolve channel conflicts.
• Establish and maintain pricing, margin, and commercial discipline.
• Lead, coach, and develop a high-performing national sales organization.
• Establish sales targets, KPIs, forecasting, pipeline management, and CRM discipline.
• Work closely with Engineering and technical teams to support specifications, design, approvals, training, and market adoption.
• Collaborate with Marketing, Manufacturing, Operations, Finance, and Customer Service to support national growth.
• Monitor market trends, competitive activity, customer needs, and emerging applications.
• Provide executive leadership with market intelligence and recommendations for growth and investment.
• Lead major opportunities and strategic projects that can influence new markets and long-term GFRP adoption.

What We're Looking For

• 10+ years of progressive sales and business-development experience.
• Proven experience leading sales teams and developing national or multi-market sales strategies.
• Experience in construction materials, concrete, reinforcement, building products, distribution, manufacturing, infrastructure, or another technical/specification-driven industry.
• Strong understanding of distribution and channel management.
• Demonstrated experience with pricing, margins, negotiations, and strategic accounts.
• Strong commercial and financial judgment.
• Ability to understand and confidently sell technical products.
• Excellent communication, negotiation, presentation, and relationship-building skills.
• Entrepreneurial mindset with the ability to build a market rather than simply manage an established one.
• Strong analytical and organizational skills.
• Willingness to travel extensively throughout the United States.

Direct GFRP experience is preferred but not required. Experience with reinforcement, concrete, composites, specialty construction materials, or other technical building products is highly desirable.

Education & Technical Skills

• Bachelor's degree in Engineering, Business, Marketing, Construction Management, or a related field preferred.
• Equivalent relevant industry experience will be considered.
• Proficiency with CRM systems and Microsoft Office.
• Strong understanding of sales forecasting, pipeline management, pricing, and commercial analytics.
• Ability to communicate effectively with technical and non-technical stakeholders.

The Ideal Candidate

We are looking for someone who is:

• Strategic - Can translate company vision into a clear national sales strategy.
• Entrepreneurial - Comfortable creating demand and developing an emerging market.
• Commercially disciplined - Understands pricing, margins, profitability, and long-term value.
• Relationship-driven - Builds trust with distributors, contractors, engineers, owners, and strategic accounts.
• A strong leader - Can recruit, coach, develop, and hold a sales organization accountable.
• Technically curious - Comfortable learning complex products and working with engineering teams.
• A problem solver - Can navigate channel conflicts and complex commercial situations with sound judgment.

Why MST?

This is an opportunity to join a growing company at an important stage in the development of the GFRP Rebar market.

You will have the opportunity to help shape the national sales strategy, build distribution, develop new applications, establish strategic relationships, and play a significant role in defining how GFRP is adopted across the U.S. construction market.