National Marketing Strategist: Thought Leadership

U.S. Bank; Charlotte (NC); Hybrid; USD 93,000 - 109,000; Full time

Benefits offered by this job

Healthcare (medical, dental, vision)

Life insurance

Disability leave

Parental leave

401(k) retirement plan

Paid vacation

Paid holidays

Adoption assistance

Sick leave

Job summary

U.S. Bank seeks a Senior Marketing Specialist to lead national, cross-brand marketing initiatives and enterprise content development within Asset Management.

This role partners with distribution, product, sales enablement, and subject-matter experts to elevate our national presence through integrated marketing and thought leadership. The ideal candidate is proactive, strategically minded, and able to drive high-visibility projects in a matrix environment.

Qualifications

• Bachelor's degree, or equivalent work experience.
• Six or more years of related experience in marketing and marketing strategy.

Responsibilities

• Lead marketing support for OCIO and FAF funds, and other solutions.
• Manage large-scale non-regional initiatives across brands and channels.
• Create and execute marketing materials (emails, one-pagers, presentations, ads, webinars).
• Coordinate national messaging with regional specialists and LGIP.

Skills

Marketing strategy

Project management

Cross-functional collaboration

Content development

Strategic thinking

Written communication

Education

Bachelor's degree

Advanced degree a plus

Tools

Microsoft Office

CRM

Email marketing platforms

Adobe tools

Content management systems

Job description

U.S. Bank seeks a Senior Marketing Specialist to lead national, cross-brand marketing initiatives and enterprise content development within Asset Management.

This role partners with distribution, product, sales enablement, and subject-matter experts to elevate our national presence through integrated marketing and thought leadership. The ideal candidate is proactive, strategically minded, and able to drive high-visibility projects in a matrix environment.