National Marketing Director-Operations

Sun Theory; United States; Remote; USD 130,000 - 150,000; Full time

Job summary

A leading company, Sun Theory, is seeking a Senior National Marketing Director to oversee the operational execution of marketing campaigns for a portfolio of wellness brands. This remote role requires detail-oriented leadership in managing creative projects, regulatory compliance, and budgets. Candidates should have over 10 years of experience in high-volume marketing environments, preferably in regulated industries like CPG.

Qualifications

• 10+ years of experience in project management and marketing execution.
• Experience in regulated industries preferred.
• Strong attention to detail and organizational skills.

Responsibilities

• Manage creative project workflows and marketing calendars.
• Ensure compliance across all creative assets.
• Develop and manage marketing budgets for initiatives.

Skills

Project Management

Creative Operations

Budget Management

Collaboration

Compliance Navigation

Tools

Monday.com

Asana

Job description

This range is provided by Sun Theory. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$130,000.00/yr - $150,000.00/yr

Direct message the job poster from Sun Theory

Job Title: Senior National Marketing Director – Operations & Brand Execution

Location: Remote (US-based candidates only)

Overview

We are seeking a seasoned Senior National Marketing Director to lead the operational execution of creative marketing programs across a fast-growing portfolio of wellness brands. This role is central to trafficking hundreds of creative assets, managing timelines, and ensuring seamless execution across national and regional campaigns.

Ideal candidates are operationally-minded, detail-obsessed leaders with strong experience in high-volume content development and execution, ideally within any regulated industries, alcohol beverage, or CPG industries.

Key Responsibilities

Creative Operations & Project Management

• Own creative project workflows across multiple brands and channels, from campaign kickoff through asset delivery.
• Manage detailed marketing calendars, asset production pipelines, and trafficking systems for retail, social, digital, packaging, and in-store activation.
• Drive cross-functional collaboration with internal stakeholders and external vendors to meet brand and business goals on time and on budget.
• Oversee and continuously refine systems and tools (e.g., Monday.com, Google Workspace) to maximize visibility and throughput.
• Lead and mentor a national team of Field Marketing teams, Contract Event Producers, Agencies and Designers, ensuring they are aligned, resourced, and accountable.
• Cultivate clear communication, feedback loops, and collaboration between creative and operational stakeholders.
• Provide support for real-time campaign needs, brand activations, and rapid-response production cycles.

Compliance & Regulatory Sensitivity

• Review and uphold compliance standards across all creative assets in a regulated industry.
• Work closely with legal and compliance teams to implement region-specific disclaimers, usage rules.
• Maintain rigorous attention to detail across production workflows, trafficking approvals, and usage rights documentation.

Budget Ownership

• Develop and manage marketing and creative operations budgets across national and local initiatives.
• Partner with Finance and Executive stakeholders to track spend, forecast resource needs, and ensure efficient allocation of funds.
• Manage vendors in conjunction with op’s and purchasing.
• Negotiation for freelance talent.

Multi-Brand Portfolio Strategy

• Operationalize marketing programs for multiple brands at varying stages of growth—ensuring tailored support and aligned asset creation.
• Ensure consistency in creative execution while respecting the unique voice, goals, and compliance requirements of each brand.
• Serve as the internal quarterback coordinating timing, talent, and tools to deliver high-quality assets at scale.

Required Qualifications

• 10+ years of experience in project management, creative operations, or marketing execution for high-volume brands or agencies.
• Prior experience in hemp CPG, alcohol beverage, wellness CPG, or other regulated industries preferred.
• Demonstrated success managing remote teams and working in a distributed environment.
• Proven ability to navigate compliance requirements and implement systems that reduce risk while accelerating output.
• Strong work flow project management and budget ownership experience and ability to manage large-scale marketing and production spends.
• Highly detail-oriented with exceptional organizational and communication skills.
• Expertise in project management and collaboration platforms such as Monday.com, Asana.

Preferred Attributes

• Calm under pressure and highly adaptive in fast-paced, evolving industries.
• A natural systems builder who brings structure, clarity, and momentum to complex operations.
• Collaborative and capable of full agency as a leader who inspires accountability and cross-functional alignment.

Compensation: 130-150k

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Retail

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