National Healthcare Marketing Manager

NAC Architecture; Clovis (CA); On-site; USD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a National Healthcare Marketing Manager to spearhead innovative marketing strategies within the healthcare sector. This pivotal role involves leading a dedicated marketing team, developing comprehensive marketing materials, and enhancing client engagement efforts. The ideal candidate will possess a wealth of experience in the A/E/C industry, particularly in healthcare architecture, and will thrive in a collaborative environment. If you're passionate about transforming healthcare marketing and driving business development, this opportunity is perfect for you.

Qualifications

• 10+ years of experience in marketing within the A/E/C industry.
• Strong understanding of healthcare architecture is preferred.

Responsibilities

• Lead marketing support team for healthcare pursuits and business development.
• Develop and maintain marketing materials for client engagement.

Skills

Proposal Development

Client Engagement

Marketing Strategy

Team Management

Communication Skills

Time Management

Attention to Detail

Collaboration

Education

Bachelor's Degree

Tools

Adobe Creative Suite

Microsoft Office Suite

File Sharing Software

Job description

Description

Position: National Healthcare Marketing Manager

Reports To: Director of Marketing/Director of Healthcare Practice

Classification: Exempt

Date of Revision: 2021

Summary

NAC has a national specialized healthcare practice of this merger, dedicated to creating a new model for the delivery of next generation healthcare advisory, programming, planning and design services; grounded in research, analytics, experiential and evidence-based wellness innovations.

The National Healthcare Manager will be responsible for leading the local and national marketing support team on healthcare pursuits and business development.

Requirements

Essential Functions

1. Partners with Health Practice Leadership to manage, organize, develop, and assemble standard marketing materials in support of business development pursuits.
2. Participate in local and national meetings related to client engagement/marketing/business development. Support development of annual Healthcare marketing plan.
3. Coordinate and organize monthly business development pipeline and client engagement reports for presentations to Health Practice and CMO.
4. Coordinate with client engagement team and Health Practice leadership to maintain and update client engagement plans for active and prospective clients.
5. Works together with internal research team to develop, standardize, and execute an advanced client engagement profile for new and existing clients.
6. Support and coach marketing pursuit teams supporting their daily efforts in proposal and interview production, ensuring all work is accomplished on-time, with the highest quality standards.
7. Engage in development of marketing collaterals, responses to RFI/RFQ/RFP and similar solicitations, proposal development, sales presentation development and related activities as needed.
8. Comprehensive understanding and applied strategy in completing the Standard Federal Form 330 Architect-Engineer Qualifications.
9. Implement marketing brand standards for the Health Practice from the NAC brand standards in all collateral, proposals, and presentations.
10. Assist in the plan to increase the visibility of firm intelligence and thought leadership in relevant healthcare industry print, electronic and social media venues.
11. Organize and manage Marketing Coordinators assigned to support Health Practice pursuits.
12. Oversees and refines proposal production, including graphic layout, written content accuracy and adherence to graphic standards.
13. Plans and organizes marketing meetings, campaigns, public relations, social media, and initiates activities for the annual marketing calendar.
14. Collaborates with marketing team to strategize on marketing initiatives, knowledge sharing/best practices and development of key messages.
15. Organize and lead Health Practice sales meetings for all stakeholders.
16. Review and collaborate with all stakeholders to ensure client and opportunity data maintained in all relevant locations is current.
17. Support and organize the collection of all necessary information relevant to the Go/No-Go process for Health Practice opportunities.
18. Develop and maintain national client engagement/marketing/business development collateral for the NAC Health Practice.

Competencies

1. Demonstrated experience with complex proposal and presentation requirements.
2. An eye for detail, excellent time management and organizational skills.
3. Excellent written and verbal communication skills with the ability to communicate effectively across all levels of an organization.
4. Team-player attitude, assists others, internal client service, flexible and takes ownership and initiative.
5. Ability to work in a collaborative environment to share knowledge and seek knowledge from others.
6. Must be able to perform in a fast-paced environment, meet tight deadlines, be flexible, and be comfortable working both independently and as part of a team.
7. Strong sense of initiative and is a natural implementer.
8. Proficient in Adobe Creative Suite (InDesign, Photoshop, Illustrator, Acrobat Pro), Microsoft Word, PowerPoint, Outlook, File sharing software (One Note, Dropbox).
9. Proven effectiveness in managing small marketing teams.

Certification Requirements

Member of SMPS preferred.

Supervisory Responsibilities

Oversee one or more Marketing Coordinators.

Work Environment

This position operates in a professional open office environment with low to moderate noise levels including collaborative work areas for team meetings.

Physical Demands

1. Hand/Wrist/Finger dexterity for 8 hours a day, 40 hours a week.
2. Ability to lift a set of construction documents.
3. Ability to sit for long periods of time.

Position Type/Hours expected to work

This is a full-time position, with a minimum expectation of 40 hours per week.

Travel

Occasional local travel.

Required Education and Experience

Bachelor's degree Preferred. A minimum of ten years of related experience in the A/E/C industry preferred. Healthcare architecture experience highly preferred.

Work Authorization

Sponsorship may be considered.

AAP/EEO Statement

NAC is committed to the principle of equal opportunity employment.