Marketing Manager, Vylla

Lensa; Aliso Viejo (CA); Remote; USD 80,000 - 100,000; Full time

Job summary

A leading company is seeking a Marketing Manager to oversee its marketing strategies and initiatives in Aliso Viejo. This role involves managing brand consistency, online marketing, and analytics, crucial for the real estate sector. The ideal candidate will have a bachelor’s degree and extensive experience in marketing, especially in real estate.

Benefits

Comprehensive healthcare plans

401(k) match

Employee referral bonuses

Educational Reimbursement

Qualifications

• 5+ years of marketing experience, preferably in real estate.
• Experience developing content strategies and performance metrics.
• Proven digital marketing skills.

Responsibilities

• Oversee overall marketing strategy for the brokerage.
• Manage online marketing activities and social media content.
• Collaborate with stakeholders to achieve marketing goals.

Skills

Brand Management

Online Marketing

Social Media Strategy

Education

Bachelor’s degree in marketing or related field

Tools

Google Analytics

Job description

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Lensa is the leading career site for job seekers at every stage of their career. Our client, Carrington, is seeking professionals in Aliso Viejo, CA. Apply via Lensa today!

Come join our amazing team and work remote from home!

The Vylla Marketing Manager will manage and oversee the marketing policies, objectives, and initiatives for the Real Estate brokerage and Title/Settlement business in Vylla. Direct and oversee all aspects of the marketing function. life cycle management. Perform all duties in accordance with the company’s policies and procedures, investor guidelines, all US state and federal laws and regulations, wherein the company operates. The target pay range for this position is $80,000.00 - $100,000.00 Annually + Annual Bonus.

What You'll Do

• Responsible for overall marketing strategy and execution for the brokerage.
• Responsible for building strong brand recognition and maintaining brand consistency through all touchpoints.
• Responsible for positioning company capabilities and messaging including people, products, and services to customer base as well as recruiting base.
• Manage the execution of all online marketing activities including, but not limited to, acquisitions, websites, landing pages, direct mail campaigns, and email campaigns.
• Establish and manage marketing calendars related to email marketing and content management for online properties.
• Assist with social media content and strategy.
• Plan and manage in-person and digital events (webinars, town halls) which amplify our message.
• Create targeted internal and external communication strategies.
• Plan and oversee marketing channel reporting including effectiveness metrics for campaigns and actively managing those metrics to optimize marketing spend/effort.
• Build and manage relationships with high impact business leaders and stakeholders to ensure marketing is supporting their objectives.
• Collaborate with creative team to conceptualize and design effective and creative marketing campaigns, collateral, and materials.
• Commission or conduct market research to identify proper marketing tools and make recommendations for purchase.
• Continually review changes to the marketplace and industry and adjust marketing plans accordingly.
• Review and provide constructive feedback all Vylla marketing materials, briefs, and content.
• Manage and report on marketing budgets as appropriate.
  
  

What You'll Need

• Bachelor’s degree in marketing or related degree or equivalent work experience.
• Five plus (5+) years of marketing experience, including experience developing and implementing a content strategy, and creating and analyzing performance metric reports.
• Two plus (2+) years direct experience marketing for a real estate brokerage in a role supporting real estate agents or similar business, required!
• Experience using Google Analytics or similar tools to monitor communications performance, as well as marketing automation platforms, preferred.
  
  

Our Company

Carrington Mortgage Holdings is a holding company whose primary businesses include asset management, mortgages, real estate transactions and real estate logistics. Collectively, the businesses are vertically and horizontally integrated, and provide a broad range of real estate services encompassing nearly all aspects of single-family residential real estate transactions in the United States. Guided by a leadership team with a wealth of industry experience and guided by a consistent philosophy, Carrington maintains the necessary infrastructure to ensure stability and maximize value during any market cycle. We hope you’ll consider joining our growing team of uniquely talented professionals as we transform residential real estate. To read more visit: www.carringtonhc.com .

What We Offer

• Comprehensive healthcare plans for you and your family. Plus, a discretionary 401(k) match of 50% of the first 4% of pay contributed.
• Access to several fitness, restaurant, retail (and more!) discounts through our employee portal.
• Customized training programs to help you advance your career.
• Employee referral bonuses so you’ll get paid to help Carrington and Vylla grow.
• Educational Reimbursement.
• Carrington Charitable Foundation contributes to the community through causes that reflect the interests of Carrington Associates. For more information about Carrington Charitable Foundation, and the organizations and programs, it supports through specific fundraising efforts, please visit: carringtoncf.org.
  
  

California Privacy Notice: https://oag.ca.gov/privacy/ccpa

Notice to all applicants: Carrington does not do interviews or make offers via text or chat.

# LI-GV1

Carrington is an equal opportunity employer. It is the policy of the company that applicants be considered for positions for which they qualify without regard to race, color, religion, sex, gender identity, national origin, ancestry, age, marital status, sexual orientation, protected veterans status, physical or mental disability or any other legally protected category. Carrington will make reasonable accommodations for known physical or mental limitations of a qualified applicant or employee with a disability unless the accommodation will impose an undue hardship on the company.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Hospitals and Health Care, Non-profit Organizations, and Government Administration

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