National Health Benefits Sales Leader

Associated Bank; Milwaukee (WI); On-site; USD 123,000 - 210,000; Full time

Benefits offered by this job

401(k) and Pension plans

Volunteer time off

Diversity-focused Colleague Resource-G

Competitive salaries and professional/

Employee stock purchase plan

Parental leave

Well-being programs

Job summary

Associated Bank is seeking a Health Benefits Sales Manager to lead a national sales team focused on growth in Health Savings Accounts and health benefits solutions. You will coach and develop talent, build sales processes, and partner across the organization to achieve revenue goals.

The role requires deep experience in sales leadership, B2B sales, and certifications in life/health insurance and ECFC HSA/CFC.

Qualifications

• Bachelor's Degree in Business.
• 6-8 years of experience fostering a strong sales culture and developing and implementing sales processes and programs, preferably within benefits insurance, HSA, or third-party administration environments.
• 4-6 years of experience leading sales development teams responsible for achieving sales goals, coaching, and team motivation.
• 2-4 years of direct business-to-business sales experience.
• Life & Health Insurance License within 3 months of hire.
• HSAe certification through ECFC within 3 months of hire.
• CFC certification through ECFC within 3 months of hire.
• Reliable transportation and the ability to lawfully drive, if applicable.

Responsibilities

• Lead and coach the Health Benefits sales team to achieve new business and cross-sell goals through a consultative sales approach.
• Develop and implement sales processes, disciplines, and performance metrics to drive consistent sales execution and results.
• Build and maintain strong partnerships with internal banking teams and external centers of influence to support business growth.
• Oversee sales training, professional development, and certification programs for team members.
• Establish performance goals, incentive strategies, and sales scorecards that drive motivation and revenue growth.
• Provide leadership on pricing strategies and profitability initiatives, including review and approval of pricing exceptions within authority limits.
• Collaborate with data and analytics partners to optimize sales tracking, benchmarking, forecasting, and reporting.
• Recruit, hire, develop, and retain top sales talent while fostering a positive and collaborative team environment.

Skills

Sales leadership

Coaching & development

Pricing strategy

Partnership building

Analytics awareness

Education

Bachelor's Degree in Business

Job description

Associated Bank is seeking a Health Benefits Sales Manager to lead a national sales team focused on growth in Health Savings Accounts and health benefits solutions. You will coach and develop talent, build sales processes, and partner across the organization to achieve revenue goals.

The role requires deep experience in sales leadership, B2B sales, and certifications in life/health insurance and ECFC HSA/CFC.