Field Marketing Manager: Local Activation & Events Leader

Astound; Massachusetts; On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

401k retirement plan with employer 0%

Medical, dental, vision, life and STD

Paid Time Off/Vacation: 80 hours+

Floating Holiday: 40 hours

Paid Holidays: 7 days

Paid Sick Leave

Tuition reimbursement

Employee discount program

Job summary

Astound is seeking a Manager, Field Marketing to lead localized marketing strategy and execution across events, sponsorships, and campaigns. You will drive day-to-day activity, oversee a team of field marketing specialists, and ensure brand consistency while coordinating with sales and local leadership.

You will translate strategic direction into actionable field plans, manage budgets and partners, and optimize campaigns across channels to boost local engagement and awareness in the

Qualifications

• 3+ years of progressive experience in field marketing, local marketing, event marketing, sponsorships, or related activation roles.
• 2+ years of people leadership experience, including coaching, prioritizing work, developing team members, and managing performance.
• Proven ability leading field-level execution across multiple markets, events, campaigns, or partnerships.
• Ability to manage vendor, agency, sponsorship, or event partner relationships, including timelines, deliverables, and budget tracking.
• Strong collaboration with sales, marketing, operations, and local leadership to align priorities.

Responsibilities

• Own end-to-end execution of marketing initiatives across events, sponsorships, and local campaigns.
• Translate strategic direction from leadership into actionable plans and deliverables.
• Lead planning and on-the-ground execution of events, ensuring operational excellence and brand consistency.
• Manage event logistics including vendors, materials, run-of-show, and on-site coordination.
• Coordinate cross-functional efforts to deliver cohesive marketing programs.
• Directly manage and develop a team of field marketing specialists.
• Monitor budgets and vendor costs; drive cost control and accountability.
• Support inclusion and belonging initiatives as a business priority.
• Build relationships with sales, marketing, operations, and community partners.

Skills

Field marketing experience

People leadership

Vendor management

Cross-functional collaboration

Budget awareness

Strategic translation

Event management

Travel readiness

Education

Bachelor's degree preferred

Job description

Astound is seeking a Manager, Field Marketing to lead localized marketing strategy and execution across events, sponsorships, and campaigns. You will drive day-to-day activity, oversee a team of field marketing specialists, and ensure brand consistency while coordinating with sales and local leadership.

You will translate strategic direction into actionable field plans, manage budgets and partners, and optimize campaigns across channels to boost local engagement and awareness in the